Lynn Johannson, Advisor, Sustainability and ESG
January 4th, 2024
Lynn Johannson, President of E2 Management Corporation and Catalyst for THE Collaboration
In a care[...]
Metaverse Continuum: Digital experiences and interconnected future
Forbes | Bernard Marr | Mar 31, 2022
Technologists at Accenture have unveiled their Tech Vision 2022 “metaverse continuum” – an overview that lays out how they believe businesses and individuals will interact across interconnected digital environments and services in the near future. The document – titled ‘Meet Me In The Metaverse’ – also highlights the four key technology trends they believe will impact our lives in 2022. It comes as the company announces the formation of a new business unit that will focus on making the metaverse work for its customers.
WebMe: Putting The Me in Metaverse. The Reimagining Of The Internet.
This encapsulates several ideas connected with the concept of identity in the digital domain and in the immersive digital realities that will one day become the metaverse. These ideas include the concept of “presence” – that we will have the experience of being present, through avatars or other representations of ourself, within the domain, rather than just observing it, as we do today when we browse a web page or use an app.
See: The Evolving Digital Identity Landscape
It also illustrates the idea that our data will be portable between different domains or metaverse lands, and our sense of identity and digital presence will move with it. This works towards creating the far more immersive experience that we believe will be a defining characteristic of the "metaverse experience."
The Programmable World: Our Planet, Personalized. The Next Version Of The Physical World
As the world becomes increasingly virtual, digitized, and computerized, our ability to control and manipulate it increases.
Daugherty tells me, "All those things are becoming reality, and it really extends what businesses can do and has a lot of benefits including sustainability … you can think about new ways to conceptualize and build products … things like this are really about how the whole world becomes programmable and the digital technology … is really going to change the whole world, not just the way that technology is used in companies.”
The Unreal: Making Synthetic, Authentic. Making AI Both More Fair & Secure.
Synthetic data is any data that is generated by computers rather than captured from the real world. In particular, it is created using artificial intelligence (AI) algorithms and digital twins that are able to model real-world objects, systems, and processes with increasing accuracy and therefore create data that has all of the value of real-world data.
See: Synthetic Media and Deepfakes: An insurance industry threat
In these situations, the important distinctions become less about what is "real" or "unreal" and more about whether the data is realistic or not realistic – or authentic or inauthentic. The technology known as “deep fakes” has made news headlines often for the wrong reasons in recent years, but it also has very positive potential uses where it can save companies time and money by creating synthetic content which, though not “real”, can still be considered authentic.
Continue to the full article --> here
Go to the Accenture Technology Vision 2022 page --> here
Download the 97 page PDF 'Meet Me in the Metaverse' report --> here
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