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Strengthening Resilience and Leading Through Uncertainty

Leadership | April 14, 2025

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Why Embracing Uncertainty Can Help Founders Gain Insight (During Chaos)

In an economic climate where geopolitical tensions are high and markets volatile with inflation spikes and policy u-turns, founders and innovators that embrace uncertainty can gain an edge.  Uncertainty isn't a side effect of innovation, it's the starting line.  Inspired from Deepak Chopra's recent article on the power of uncertainty, this article looks at the impact of embracing the unknown and how it can sharpen decision-making, unlock creativity, and help build resilience during times of rapid change and uncertainty.

Key Actionable Insights

1. Uncertainty Isn't the Enemy...It's the Edge

Chopra argues that trying to eliminate uncertainty kills creativity.  When everything is 'the exact same', it breeds complacency.  We've all experienced this.  During some routine periods, a founder may feel that time is passing by very quickly.  Yet during times of great change, novelty, innovation, a founder may feel that time is going by slowly.  Fintech leaders who stay agile during times of ambiguity can separate themselves from those who stall in the face of uncertainty.  Put differently, successful founders don't just survive during chaos, they scan for signals of change/chaos that others can miss, often giving them an edge.

See:  11 C’s of Soft Leadership and Emotional Intelligence

Just after the global financial crisis in 2008, Toronto-based Wave Financial launched in 2009. CEO Kirk Simpson saw that most traditional accounting software providers were offering tighter pricing and focused on enterprise clients to survive.  Wave took a different approach and offered free tools to small to medium sized businesses (SMEs) and freelancers, and turned the crisis into a launch and growth opportunity.  Wave was later acquired by H&R Block for $537 million.

Lesson: Fintech leaders who understand that uncertainty can unlock radical innovation, can give them an advantage over legacy players who retreat during times of constraints and volatility.

2. Your Brain’s Constraint Valve and How to Open It

Chopra describes daily constraints as a 'reducing value' that narrows perception and thus creativity, and by way of extension innovation and opportunity.  This includes your daily habits and fixed beliefs.  It's the caution, fear, and routine that limits all kinds of experiences.  Breakthroughs rarely occur when ones perception is full of constraints and limited.  If one provides the same inputs, they can expect the same outputs.  Fintech founders and leaders can expect breakthroughs to occur where certainty ends.

See:  BoE Report: Open Banking Boosts Productivity, Competition

Actionable takeaway:  Host an 'uncertainty sprint'!  Bring your team together with a single question and use it to generate unexpected solutions and test and iterate the thinking.  "What if our biggest unknown became our biggest asset?

3. Transform The Present

It's easy to get lost in obsessing over the future - what's our forecast, future funding rounds or policy changes as examples.  Chopra however reminds us that the only time you can take action is now.  A strategy that is grounded in the present can lead to smarter execution.

Example:  As digital financial services adoption continue to grow, incumbent banks are closing more and more physical branches, especially in rural and underserved areas during a cost-of-living crisis.  In 2024, Canadian fintech Koho partnered with Canada Post to begin implementing a modern version of postal banking, which would provide basic digital banking services using Koho's financial infrastructure while making it available through Canada Post's national network.  Together they reimagined a legacy system as a tool for financial inclusion while others were fixated on what's broken.  By staying level headed and grounded in the present, Koho and Canada Post rediscovered what was already working today, and then transformed it.

4. Resilience is a Learnable Skill

For those that aren't used to uncertainty, it can create severe mental fatigue.  Founders are required to juggle a ton of demands from compliance and culture to capital and product development and distribution.

See:  What Toronto Can Learn from Tel Aviv’s Start-Up Scene

Founders should work to train their minds like athletes train their muscles to increase their mental resilience.  Here are a few proven mental training exercises to try:

  • Box Breathing (4-4-4-4) is a technique used by Navy SEALs to calm their nervous system and improve focus and decision-making under pressure.  Breathe in for 4, hold 4, out 4, hold 4.
  • Mental Rehearsal is a widely used visualization technique that improves composure and clarity during high stress and intense moments that can help founders execute better.  Competitive athletes use visualization for a wide range of sports; here's a pre-game hockey visualization for forwards as an example.  Visualizations should not just be about success but also how to respond to failure and include a 'mental reset'.
  • Cognitive Reframing can help founders avoid defaulting to 'this is a disaster', and instead to a new perspective such as "What does this change and make possible? Founders who can reframe adversity are more adaptable resilient under stress.

Mental fitness training should be done daily and not just during periods of heightened stress.  Your companies resilience begins with you and your team's mental capacity.

Why This Matters

Chopra’s insights position chaos as a powerful stage at the edge of creativity, clarity, and courage.  Fintech founders and C-suites who embrace uncertainty as a condition of insight and opportunity, and not just risk, will be the ones thriving in the future.


NCFA Jan 2018 resize - Strengthening Resilience and Leading Through UncertaintyThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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Win Free Tickets to Consensus 2025! NCFA Pitch the Future Contest

Consenus 2025 | April 7, 2025

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🔥 NCFA Ticket Giveaway Campaign 🔥 Win a Free Pro Pass to Consensus Toronto 2025!

NCFA Canada is excited to be an official Community Partner for Consensus Toronto 2025, happening May 14–16 at the Metro Toronto Convention Centre. Produced by CoinDesk, Consensus is the world’s most influential gathering of leaders in blockchain, crypto, Web3, and digital finance—bringing together founders, regulators, investors, policymakers, developers, and creators from around the globe.

See:  Consensus 2025 Toronto | Spotlight on Canadian Speakers

With the conference just over a month away, we’re celebrating by launching the “Pitch the Future” Ticket Giveaway Contest — your chance to win a FREE Pro Pass (worth $950 USD) and join the action in Toronto alongside thousands of Web3 innovators.

Have a bold idea, future trend, or big vision? Building something cool and want to share it with the world? Tell us why you should be there, and you just might be!

🚀Pitch The Future Contest Details

1. WHEN

The ticket giveaway runs from now until April  30, 2025

2. ELIGIBILITY

To be eligible to participate, follow both NCFA and @consensus2025 on at least one of our social channels like Instagram, X, Facebook or @CoinDesk #Consensus2025 on LinkedIn, depending on where you post your entry.

3. HOW TO ENTER

Post any one of the following (we’re keeping it flexible and fun!):

  • 🔮 A bold idea or prediction about the future of Web3, fintech, or crypto
  • 🛠️ A quick description of what you're building or working on
  • 🙋‍♀️ A few words on why you want to attend or why you should win a free ticket

Your pitch can be a short video, text post, image, or attachment—we’re open to creative formats!

➡️ Be sure to tag @ncfacanada and @consensus2025 and use the hashtag #Consensus2025.

4. WINNER SELECTION and DISTRIBUTION

  • 🎉 Two winners will each receive One (1) Pro Pass to Consensus 2025
  • Winners will be announced on May 1, 2025 via NCFA’s website and social channels
  • Winners will be contacted privately and must confirm attendance.
  • If unconfirmed within a reasonable time, an alternate winner may be selected.

5. 🔁 Social Sharing Best Practices

Help spread the word and support the community:

  • Tag @consensus2025 on X
  • Tag @CoinDesk on LinkedIn, Facebook, and Instagram
  • Use #Consensus2025 in all contest-related posts
  • Encourage your network to follow NCFA and Consensus Toronto for future updates

🔔 Don’t Miss Out!

Whether you're building the future, predicting it, or just hungry to be part of it, this is your shot to join the global Web3 community at Canada’s biggest crypto event of the year.  Get your post up before April 30, and we’ll see you in Toronto!

See:  🚀 Join NCFA at Consensus 2025 Toronto May 14-16


NCFA Jan 2018 resize - Win Free Tickets to Consensus 2025!  NCFA Pitch the Future ContestThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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SEC Launches Roundtable to Clear Up Crypto Rules

Regulatory Event | March 17, 2025

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SEC Crypto Task Force to Host Discussions on Defining Crypto as a Security

The SEC's new Crypto Task Force led by Commissioner Hester Peirce aims to create fair guidelines for crypto companies, providing them a better way to register with the SEC while ensuring fair enforcement.  As part of this effort, the SEC announced previously that they will hold a series of public roundtable discussions.

See:  SEC Commissioner Peirce Consults on Crypto Regulations

The first one will take place on March 21 2025 from 1:00 - 5:00 PM ET at the SECs headquarters on 100 F Street, N.E., in Washington D.C. and is called “How We Got Here and How We Get Out – Defining Security Status”.  The event is open to the public and will be live streamed on the SEC’s website.

Roundtable Agenda

This first roundtable will focus on the elephant in the room, "When is a crypto asset considered a security?"  The answer to this elusive question will how a crypto initiative is evaluated and whether a project needs to register with the SEC, follow strict investor protection rules, or face legal trouble.  The roundtable will host opening remarks followed by a panel discussion with lawyers, academics, and industry experts, moderated by Troy Paredes (former SEC Commissioner).  Here are a few of the speakers participating, see the SEC's website for the full list and bios.

  • Collins Belton – Managing Partner, Brookwood P.C.
  • Sarah Brennan – General Counsel, Delphi Ventures
  • Chris Brummer – Financial Technology Professor, Georgetown Law
  • Miles Jennings – General Counsel, a16z Crypto
  • John Reed Stark – Former SEC Official

See:  U.S. Senate Moves to Regulate Stablecoins

After the panel, the event will include a town hall session where the public can ask questions and share concerns.

Why This Matters

This roundtable is a rare opportunity for open dialogue between regulators and crypto leaders in a public forum to discuss the future of crypto securities regulation. While it won’t change the rules overnight, it’s an important step in bringing a wide range of participants on the same page and towards clear and fair regulations.


NCFA Jan 2018 resize - SEC Launches Roundtable to Clear Up Crypto RulesThe National Crowdfunding & Fintech Association of Canada (NCFA Canada) is a cross-Canada non-profit actively engaged with fintech, alternative finance, blockchain, cryptocurrency, crowdfunding and online investing stakeholders globally. NCFA Canada provides education, research, industry stewardship, services, and networking opportunities to thousands of members and subscribers and works closely with industry, government, academia, community and eco-system partners and affiliates to create a strong and vibrant crowdfunding and fintech industry. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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Crypto Regulation | April 15, 2025 Trump Repeals IRS Crypto Reporting Rule. Here's Why Fintechs in Canada Should Pay Attention On April 10, 2025, U.S. President Trump signed a bill cancelling a key IRS crypto reporting rule that would have required decentralized finance (DeFi) platforms to report customer transactions to the tax agency. See:  UK FCA Plans Full Crypto Licensing Regime by 2026 The IRS' rule was called "Gross Proceeds Reporting by Brokers That Regularly Provide Services Effectuating Digital Asset Sales", which expanded the scope of traditional broker definitions to include DeFi apps like Uniswap and Metamask, and had an effective date of February 28, 2025.  However, the IRS provided a transition period given the reporting complexities involved, so the rule was set to apply to digital asset sales occurring after January 1, 2027.  But with Trump's bill nullifying the IRS rule, the implementation is now cancelled and the rule is officially gone. What does this mean for fintechs, crypto startups, and regulators in Canada? What Changed? The IRS crypto reporting rule was part of a broader push to increase tax compliance among crypto users but industry argued that it wasn't manageable because DeFi platforms don't control their user's data.  ...
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Markets and Economy | April 15, 2025 Jamie Dimon’s 2024 Letter Outlines Global Risks and Advice for Leaders On April 7 2025, CEO Jamie Dimon of JPMorgan Chase published his annual 2024 letter to shareholders (58 page PDF), which is widely read by business and policy leaders around the globe.  This year's edition, his messages are especially urgent.  He describes a world of rising risks, and big decisions ahead with profound implications that stretch beyond simply Wall Street.  Below are 5 insights that fintech founders, investors and Canadian decision makers need to know: 1. The U.S. Dollar’s Strength is At Risk “History has shown that as countries become weaker, their currency loses reserve currency status.” Dimon issued a clear warning that's rarely said out loud by execs of America’s biggest banks.  That is the U.S. dollar’s global dominance is fading because it's strength relies on TRUST in U.S. institutions, alliances, and policy, BUT that trust is now eroding. Last week, the U.S. dollar dropped significantly reaching a 3 year low against major global currencies.  The decline is largely due to the Trump administration's escalating tariffs and trade tensions on imports from several countries, such as China, Canada and European nations.  ...
Jamie Dimon Chairman and CEO JP Morgan Chase - SEC Launches Roundtable to Clear Up Crypto Rules
Financing | April 14, 2025 Plaid’s $575 Million Series D Signals a Deeper Strategy in Fintech Data and Embedded AI Financial infrastructure provider, Plaid, announced on April 3 2025, that they raised $575 million Series D at a valuation of $6.1 billion valuation led by Frank Templeton, BlackRock, Fidelity, and others including existing investors such as NEA and Ribbit Capital.  While the valuation is significantly lower than it's 2021 peak of $13.4 billion, Plaid's latest round is a story of consolidation of it's role at the heart of embedded finance, and not of decline. Plaid is a backbone of embedded finance with a footprint that spans more than 8,000 apps, including many widely used fintech tools and providers in Canada and the U.S.  For Canadian fintech companies, this raise hints at where industry is heading and who will control its most critical pipes. A Profitable Platform in a Tough Market Unlike most fintech firms still chasing break-even, Plaid finished off 2024 with positive operating margins, strong ash flows and a 25% yoy revenue increase.  In Plaid's letter to shareholders, 2025, CEO and Cofounder Zach Perret explained that it has a usage based billing model where Plaid earns revenue when an ...
Freepik pawns consolidation - SEC Launches Roundtable to Clear Up Crypto Rules
Leadership | April 14, 2025 Why Embracing Uncertainty Can Help Founders Gain Insight (During Chaos) In an economic climate where geopolitical tensions are high and markets volatile with inflation spikes and policy u-turns, founders and innovators that embrace uncertainty can gain an edge.  Uncertainty isn't a side effect of innovation, it's the starting line.  Inspired from Deepak Chopra's recent article on the power of uncertainty, this article looks at the impact of embracing the unknown and how it can sharpen decision-making, unlock creativity, and help build resilience during times of rapid change and uncertainty. Key Actionable Insights 1. Uncertainty Isn't the Enemy...It's the Edge Chopra argues that trying to eliminate uncertainty kills creativity.  When everything is 'the exact same', it breeds complacency.  We've all experienced this.  During some routine periods, a founder may feel that time is passing by very quickly.  Yet during times of great change, novelty, innovation, a founder may feel that time is going by slowly.  Fintech leaders who stay agile during times of ambiguity can separate themselves from those who stall in the face of uncertainty.  Put differently, successful founders don't just survive during chaos, they scan for signals of change/chaos that others can miss, often ...
Freepik rawpixel.com mental fitness and resilience - SEC Launches Roundtable to Clear Up Crypto Rules
April 14, 2025 If you’re running a crowdfunding campaign, visibility is key. Without the right SEO strategy, potential backers may never find your project. Below is a practical, research-backed guide to improving your campaign’s visibility through SEO. 1. Understand Your Audience First Start by knowing who you’re targeting. This helps shape your keywords, content, and messaging. Build a profile of your ideal backer Use keyword research tools like Google Trends or Ahrefs Read forum discussions and questions from your audience The more specific your understanding, the more relevant your content becomes. 2. Focus on Search Intent, Not Just Keywords Group your keywords based on what users are looking to do: Informational: “how to launch a crowdfunding campaign” Transactional: “support [campaign name]” Navigational: “[brand name] Kickstarter page” Use these keywords naturally in: Headings and subheadings Meta descriptions Blog updates and campaign FAQs Image alt text Write for people first, then optimise for search engines. For more insight into how keyword strategy aligns with intent and structure, consider following this website, which outlines foundational SEO practices that support long-term visibility. 3. Build a High-Converting, SEO-Friendly Landing Page Don’t treat your landing page as just a pitch. Make it SEO-ready: Clear, keyword-rich headline ...
Pexels Tobias Dziuba SEO - SEC Launches Roundtable to Clear Up Crypto Rules
Financing | April 11, 2025 OneVest Secures $20M in Series B to Build the Future of WealthTech in North America On January 29, 2025, Calgary and Toronto-based fintech firm OneVest announced the close of a $20 million Series B round, led by Salesforce Ventures and joined by Allianz Life Ventures, TIAA Ventures, and returning backers like OMERS Ventures, Deloitte Ventures, Fin Capital, Luge Capital, and Pivot Investment Partners. See:  OneVest’s Rapid Expansion Powered by a $17M Funding Round led by OMERS Ventures OneVest estimates that $84 trillion of wealth will be passed down from Baby Boomers to Gen X and Millennials over the coming decades, creating a massive opportunity and challenge for financial institutions. OneVest's platform is positioned to offer financial institutions, such as banks, insurers, asset managers and RIAs, a module tech platform to build or upgrade their wealth management services.  Companies ca upgrade outdated infrastructure by plugging in only the components they need, reducing time and cost to market. Amar Ahluwalia, CEO of OneVest: “We are tackling massive challenges in an industry that’s been traditionally slow to adopt new technologies. Having such esteemed investors solidifies our position to reimagine wealth management technology for enterprises across the U.S. and ...
Freepik wealth management tech - SEC Launches Roundtable to Clear Up Crypto Rules
Regulation | April 10, 2025 SEC Says Some Fully Backed, Payment-Only 'Covered Stablecoins' Aren’t Securities On April 4, 2025, the U.S. Securities and Exchange Commission (SEC) issued a statement that clarified some U.S. dollar-backed stablecoins may not be considered securities.  While the statement was welcomed and creates some breathing room for crypto and fintech projects, the announcement ignited an internal debate at the SEC and many are wondering what's next. Covered Stablecoins The SEC said certain U.S. dollar-backed stablecoins (referred to as 'Covered Stablecoins') are not considered securities if they have all of the following characteristics: Stablecoin must maintain a 1:1 fixed value equal to the U.S. dollar, without fluctuations Each stablecoin must be fully backed by an equivalent amount of high quality assets such as U.S. Treasury bills, cash, or cash equivalents that can be redeemed on demand. These assets must be held in custody and verified regularly No expectation of profit - cannot be promoted as an investment or marketed in a way that leads buyers to expect profit from simply holding the token See:  U.S. Senate Moves to Regulate Stablecoins No voting rights, control over the issuer, or shares in any profit or management decisions (no governance) ...
Freepik Covered stablecoins versus other stablecoins - SEC Launches Roundtable to Clear Up Crypto Rules
Funding | April 10, 2025 Regulation Crowdfunding Markets Show Tariffs Straining Innovation Economy Regulation Crowdfunding (RegCF) has proven to be a resilient market for early stage entrepreneurs and investors alike.  When uncertainty strikes, it's often traditional venture capital that pulls back, while the community-driven model continues to offer early stage start-ups access to capital allowing them to innovate.  However, just in from Sherwood (Woodie) Neiss, NCFA Advisor and Principal at Crowdfund Capital Advisors, data shows that tariffs are starting to strain RegCF markets - from March 10 to April 9, 2025: RegCF investment volumes declined by 24% (yoy) to just $57.48 million New campaign launches dropped over 40% Number of investor checks also declined by 15% Average capital raise size dropped to $720,000 (from $1.2 million) Sherwood Neiss, Principal at Crowdfund Capital Advisors: “We’re seeing the first real signs of pullback in what has otherwise been a resilient funding ecosystem.  The numbers tell a story not of panic, but of pause. Investors and issuers alike are waiting for clarity—on costs, on policy, and on risk.” Tariffs Introduce New Risks for Early-Stage Companies In a volatile environment where U.S. tariffs are levied one day, and then paused the next, founders must now face ...
Freepik rawpixel.com risk - SEC Launches Roundtable to Clear Up Crypto Rules
Economy | April 10, 2025 Trump Temporarily Halts Tariffs for Most Countries But Keeps Pressure on Canada, Mexico, and China On April 10, 2025, President Trump announced a 90-day pause on most of the newly implemented global trade tariffs after market backlash and political pressure.  The break was extended to countries in Europe, Asia, and parts of South America, but Canada, Mexico, and China are still under tariff pressure. Strategic Pause, Not for Everyone While Trump paused the most recent tariffs for over 75 countries, U.S. tariffs still apply to Canada and Mexico primarily on cars and auto parts (25%), steel (25%), aluminum (10%), and some agricultural products like dairy, grains, and processed foods, and continue to affect cross border trade in manufacturing and farming sectors. Trump's pause also didn't apply to China  In fact, Tariffs on Chinese good were raised to 125%, as China hit back with an 84% tariff on U.S. goods and filed new complaints with the World Trade Organization. See:  Klarna Delays IPO As Markets React to Trump’s Tariffs After the tariff pause was announced, markets surged with the S&P 500 exploding 9.5%, the largest one day gain since World War II, according to Business Insider ...
Freepik tawatchai07 shipping containers - SEC Launches Roundtable to Clear Up Crypto Rules
Funding | April 9, 2025 Toronto’s Tailscale Secures $230M and $2B Valuation for Identity-First Networking On April 8 2025, Toronto-based Tailscale announced that they raised $230 million CAD Series C (about $160 million USD), valuing the company at approx $2 billion CAD.  The round was made up of U.S. investors, led by Accel, CRV, Insight Partners, Heavybit, and Uncork Capital, along with some prominent individual investors notably George Kurtz CEO of CrowdStrike (returning investor) and Anthony Casalena CEO of Squarespace.  New funds will be used to grow product and engineering teams, expand globally, and improved support for fast scaling customers. Tailscale - A Shift from IP Addresses to Identity Tailscale was founded in 2019 by former Google engineers Avery Pennarun, David Crawshaw, David Carney, and Brad Fitzpatrick, and officially launched in April 2020 to help users connect devices and apps securely without relying on traditional VPNs, IP rules, or firewalls. Tailscale uses a technology called WireGuard which is easy to setup and lets devices connect directly to each other, safely and privately.  What's unique about Tailscale is its approach to solving networking challenges.  Instead of relying on where a device is located (IP address), it focuses on who or what is connecting. This ...
Tailscale 160 million series C - SEC Launches Roundtable to Clear Up Crypto Rules

 

Consensus 2025 Toronto | Spotlight on Canadian Speakers

Consensus Toronto | March 13, 2025

Consensus 2025 Toronto May 14 16 NCFA Partner - Consensus 2025 Toronto | Spotlight on Canadian Speakers

Coindesk Announces First Batch of 100 Speakers to Join Consensus 2025 in Toronto May 14-16

CoinDesk's Consensus 2025 is set to take place May 14-16, 2025 at the Metro Toronto Convention Centre in Toronto, Canada.  This is one of the largest and most influential blockchain, crypto, and Web3 conferences in the world, bringing together industry leaders, investors, regulators, and innovators to discuss the future of crypto, digital assets, and decentralized finance.

Canadian Speakers Taking the Stage

Canada is a global leader for blockchain innovation.  Here are some of of the key Canadian voices taking the stage in May that you won't want to miss:

1. Dean Skurka – President & CEO, WonderFi Technologies Inc.

As the head of WonderFi Technologies, one of Canada’s most well-known digital asset firms, Dean Skurka oversees Bitbuy and Coinsquare, two of the country’s largest cryptocurrency exchanges. Previously serving as President and CFO of Bitbuy, he played a pivotal role in scaling operations and ensuring regulatory compliance.

2. Lucas Matheson – CEO, Coinbase Canada

As the leader of Coinbase Canada, Lucas Matheson is responsible for expanding the crypto giant’s presence in Canada. With prior experience at Shopify, he brings a deep understanding of fintech and digital commerce to the evolving landscape of Canadian digital assets.

3. Anthony Di Iorio – Co-founder, Ethereum & CEO, Decentral Inc.

Anthony Di Iorio is a blockchain pioneer and one of the original co-founders of Ethereum. As the CEO of Decentral Inc., he focuses on decentralized technologies that promote user control and security. He also leads the Andiami project, aimed at decentralizing node infrastructure to enhance blockchain network resilience.

4. Jelena Djuric – CEO & Co-Founder, Noble

As the CEO of Noble, Jelena Djuric is driving innovation in tokenized assets and on-chain financial infrastructure. She is also a co-founder of the Canadian Web3 Council, advocating for regulatory clarity and the growth of Canada’s blockchain ecosystem.

5. Danish Ajmeri – Director of Product, Crypto, Wealthsimple

At Wealthsimple, one of Canada’s largest fintech firms, Danish Ajmeri oversees crypto product development and plays a crucial role in making digital assets more accessible to mainstream investors.

6. Adam Cai – CEO, Virgo.co

As the CEO of Virgo.co, a regulated Canadian cryptocurrency exchange, Adam Cai is focused on bridging traditional finance with digital assets, ensuring compliance while expanding access to crypto trading.

7. Scot Johnson – CEO, Digital Shovel

Scot Johnson leads Digital Shovel, a Canadian firm specializing in mobile mining infrastructure, providing modular and scalable solutions for crypto mining operations worldwide.

8. Earl Mai – CTO, ePIC Blockchain Technologies

A leader in blockchain infrastructure, Earl Mai is the CTO of ePIC Blockchain Technologies, helping advance high-performance computing solutions for digital asset mining and decentralized applications.

9. Pascal St-Jean – President & CEO, 3iQ Corp

As the CEO of 3iQ Corp, Pascal St-Jean leads one of Canada’s largest digital asset investment firms, managing crypto-based investment funds that are publicly traded.

10. Ken Sim Mayor of Vancouver

As Mayor of Vancouver, Ken Sim is at the forefront of blockchain policy discussions, supporting fintech innovation while fostering regulatory clarity for digital asset companies in Canada’s fintech capital.

11. Don Tapscott – CEO, The Blockchain Research Institute

A world-renowned blockchain strategist, Don Tapscott leads the Blockchain Research Institute, where he works with governments and enterprises to advance blockchain adoption across industries.

Why Attend Consensus 2025?

With over 20,000 attendees expected, Consensus 2025 will feature sessions on tokenization, decentralized finance, artificial intelligence in Web3, and the evolution of digital assets. Attendees will also have access to:

See:  10 Fintech and Crypto IPOs 2025 – Boom or Bubble?

  • Networking opportunities with industry leaders and investors
  • Deal making sessions in the Deal Flow Zone
  • Exclusive workshops on regulatory frameworks and compliance
  • Live product demos and innovation showcases from leading Web3 companies

Save 15% with NCFA

🔗 Register now: https://go.coindesk.com/NCFA
💰 Use promo code: NCFACANADA15 at checkout

Prices are increasing this Friday, March 14 at 4:00PM ET

See You There!

Join NCFA at Consensus 2025!  Secure your pass today and be part of the conversations shaping the future of blockchain, crypto, and fintech.


NCFA Jan 2018 resize - Consensus 2025 Toronto | Spotlight on Canadian SpeakersThe National Crowdfunding & Fintech Association of Canada (NCFA Canada) is a cross-Canada non-profit actively engaged with fintech, alternative finance, blockchain, cryptocurrency, crowdfunding and online investing stakeholders globally. NCFA Canada provides education, research, industry stewardship, services, and networking opportunities to thousands of members and subscribers and works closely with industry, government, academia, community and eco-system partners and affiliates to create a strong and vibrant crowdfunding and fintech industry. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

Latest news - Consensus 2025 Toronto | Spotlight on Canadian SpeakersFF Logo 400 v3 - Consensus 2025 Toronto | Spotlight on Canadian Speakerscommunity social impact - Consensus 2025 Toronto | Spotlight on Canadian Speakers

Crypto Regulation | April 15, 2025 Trump Repeals IRS Crypto Reporting Rule. Here's Why Fintechs in Canada Should Pay Attention On April 10, 2025, U.S. President Trump signed a bill cancelling a key IRS crypto reporting rule that would have required decentralized finance (DeFi) platforms to report customer transactions to the tax agency. See:  UK FCA Plans Full Crypto Licensing Regime by 2026 The IRS' rule was called "Gross Proceeds Reporting by Brokers That Regularly Provide Services Effectuating Digital Asset Sales", which expanded the scope of traditional broker definitions to include DeFi apps like Uniswap and Metamask, and had an effective date of February 28, 2025.  However, the IRS provided a transition period given the reporting complexities involved, so the rule was set to apply to digital asset sales occurring after January 1, 2027.  But with Trump's bill nullifying the IRS rule, the implementation is now cancelled and the rule is officially gone. What does this mean for fintechs, crypto startups, and regulators in Canada? What Changed? The IRS crypto reporting rule was part of a broader push to increase tax compliance among crypto users but industry argued that it wasn't manageable because DeFi platforms don't control their user's data.  ...
Freepik cancelled - Consensus 2025 Toronto | Spotlight on Canadian Speakers
Markets and Economy | April 15, 2025 Jamie Dimon’s 2024 Letter Outlines Global Risks and Advice for Leaders On April 7 2025, CEO Jamie Dimon of JPMorgan Chase published his annual 2024 letter to shareholders (58 page PDF), which is widely read by business and policy leaders around the globe.  This year's edition, his messages are especially urgent.  He describes a world of rising risks, and big decisions ahead with profound implications that stretch beyond simply Wall Street.  Below are 5 insights that fintech founders, investors and Canadian decision makers need to know: 1. The U.S. Dollar’s Strength is At Risk “History has shown that as countries become weaker, their currency loses reserve currency status.” Dimon issued a clear warning that's rarely said out loud by execs of America’s biggest banks.  That is the U.S. dollar’s global dominance is fading because it's strength relies on TRUST in U.S. institutions, alliances, and policy, BUT that trust is now eroding. Last week, the U.S. dollar dropped significantly reaching a 3 year low against major global currencies.  The decline is largely due to the Trump administration's escalating tariffs and trade tensions on imports from several countries, such as China, Canada and European nations.  ...
Jamie Dimon Chairman and CEO JP Morgan Chase - Consensus 2025 Toronto | Spotlight on Canadian Speakers
Financing | April 14, 2025 Plaid’s $575 Million Series D Signals a Deeper Strategy in Fintech Data and Embedded AI Financial infrastructure provider, Plaid, announced on April 3 2025, that they raised $575 million Series D at a valuation of $6.1 billion valuation led by Frank Templeton, BlackRock, Fidelity, and others including existing investors such as NEA and Ribbit Capital.  While the valuation is significantly lower than it's 2021 peak of $13.4 billion, Plaid's latest round is a story of consolidation of it's role at the heart of embedded finance, and not of decline. Plaid is a backbone of embedded finance with a footprint that spans more than 8,000 apps, including many widely used fintech tools and providers in Canada and the U.S.  For Canadian fintech companies, this raise hints at where industry is heading and who will control its most critical pipes. A Profitable Platform in a Tough Market Unlike most fintech firms still chasing break-even, Plaid finished off 2024 with positive operating margins, strong ash flows and a 25% yoy revenue increase.  In Plaid's letter to shareholders, 2025, CEO and Cofounder Zach Perret explained that it has a usage based billing model where Plaid earns revenue when an ...
Freepik pawns consolidation - Consensus 2025 Toronto | Spotlight on Canadian Speakers
Leadership | April 14, 2025 Why Embracing Uncertainty Can Help Founders Gain Insight (During Chaos) In an economic climate where geopolitical tensions are high and markets volatile with inflation spikes and policy u-turns, founders and innovators that embrace uncertainty can gain an edge.  Uncertainty isn't a side effect of innovation, it's the starting line.  Inspired from Deepak Chopra's recent article on the power of uncertainty, this article looks at the impact of embracing the unknown and how it can sharpen decision-making, unlock creativity, and help build resilience during times of rapid change and uncertainty. Key Actionable Insights 1. Uncertainty Isn't the Enemy...It's the Edge Chopra argues that trying to eliminate uncertainty kills creativity.  When everything is 'the exact same', it breeds complacency.  We've all experienced this.  During some routine periods, a founder may feel that time is passing by very quickly.  Yet during times of great change, novelty, innovation, a founder may feel that time is going by slowly.  Fintech leaders who stay agile during times of ambiguity can separate themselves from those who stall in the face of uncertainty.  Put differently, successful founders don't just survive during chaos, they scan for signals of change/chaos that others can miss, often ...
Freepik rawpixel.com mental fitness and resilience - Consensus 2025 Toronto | Spotlight on Canadian Speakers
April 14, 2025 If you’re running a crowdfunding campaign, visibility is key. Without the right SEO strategy, potential backers may never find your project. Below is a practical, research-backed guide to improving your campaign’s visibility through SEO. 1. Understand Your Audience First Start by knowing who you’re targeting. This helps shape your keywords, content, and messaging. Build a profile of your ideal backer Use keyword research tools like Google Trends or Ahrefs Read forum discussions and questions from your audience The more specific your understanding, the more relevant your content becomes. 2. Focus on Search Intent, Not Just Keywords Group your keywords based on what users are looking to do: Informational: “how to launch a crowdfunding campaign” Transactional: “support [campaign name]” Navigational: “[brand name] Kickstarter page” Use these keywords naturally in: Headings and subheadings Meta descriptions Blog updates and campaign FAQs Image alt text Write for people first, then optimise for search engines. For more insight into how keyword strategy aligns with intent and structure, consider following this website, which outlines foundational SEO practices that support long-term visibility. 3. Build a High-Converting, SEO-Friendly Landing Page Don’t treat your landing page as just a pitch. Make it SEO-ready: Clear, keyword-rich headline ...
Pexels Tobias Dziuba SEO - Consensus 2025 Toronto | Spotlight on Canadian Speakers
Financing | April 11, 2025 OneVest Secures $20M in Series B to Build the Future of WealthTech in North America On January 29, 2025, Calgary and Toronto-based fintech firm OneVest announced the close of a $20 million Series B round, led by Salesforce Ventures and joined by Allianz Life Ventures, TIAA Ventures, and returning backers like OMERS Ventures, Deloitte Ventures, Fin Capital, Luge Capital, and Pivot Investment Partners. See:  OneVest’s Rapid Expansion Powered by a $17M Funding Round led by OMERS Ventures OneVest estimates that $84 trillion of wealth will be passed down from Baby Boomers to Gen X and Millennials over the coming decades, creating a massive opportunity and challenge for financial institutions. OneVest's platform is positioned to offer financial institutions, such as banks, insurers, asset managers and RIAs, a module tech platform to build or upgrade their wealth management services.  Companies ca upgrade outdated infrastructure by plugging in only the components they need, reducing time and cost to market. Amar Ahluwalia, CEO of OneVest: “We are tackling massive challenges in an industry that’s been traditionally slow to adopt new technologies. Having such esteemed investors solidifies our position to reimagine wealth management technology for enterprises across the U.S. and ...
Freepik wealth management tech - Consensus 2025 Toronto | Spotlight on Canadian Speakers
Regulation | April 10, 2025 SEC Says Some Fully Backed, Payment-Only 'Covered Stablecoins' Aren’t Securities On April 4, 2025, the U.S. Securities and Exchange Commission (SEC) issued a statement that clarified some U.S. dollar-backed stablecoins may not be considered securities.  While the statement was welcomed and creates some breathing room for crypto and fintech projects, the announcement ignited an internal debate at the SEC and many are wondering what's next. Covered Stablecoins The SEC said certain U.S. dollar-backed stablecoins (referred to as 'Covered Stablecoins') are not considered securities if they have all of the following characteristics: Stablecoin must maintain a 1:1 fixed value equal to the U.S. dollar, without fluctuations Each stablecoin must be fully backed by an equivalent amount of high quality assets such as U.S. Treasury bills, cash, or cash equivalents that can be redeemed on demand. These assets must be held in custody and verified regularly No expectation of profit - cannot be promoted as an investment or marketed in a way that leads buyers to expect profit from simply holding the token See:  U.S. Senate Moves to Regulate Stablecoins No voting rights, control over the issuer, or shares in any profit or management decisions (no governance) ...
Freepik Covered stablecoins versus other stablecoins - Consensus 2025 Toronto | Spotlight on Canadian Speakers
Funding | April 10, 2025 Regulation Crowdfunding Markets Show Tariffs Straining Innovation Economy Regulation Crowdfunding (RegCF) has proven to be a resilient market for early stage entrepreneurs and investors alike.  When uncertainty strikes, it's often traditional venture capital that pulls back, while the community-driven model continues to offer early stage start-ups access to capital allowing them to innovate.  However, just in from Sherwood (Woodie) Neiss, NCFA Advisor and Principal at Crowdfund Capital Advisors, data shows that tariffs are starting to strain RegCF markets - from March 10 to April 9, 2025: RegCF investment volumes declined by 24% (yoy) to just $57.48 million New campaign launches dropped over 40% Number of investor checks also declined by 15% Average capital raise size dropped to $720,000 (from $1.2 million) Sherwood Neiss, Principal at Crowdfund Capital Advisors: “We’re seeing the first real signs of pullback in what has otherwise been a resilient funding ecosystem.  The numbers tell a story not of panic, but of pause. Investors and issuers alike are waiting for clarity—on costs, on policy, and on risk.” Tariffs Introduce New Risks for Early-Stage Companies In a volatile environment where U.S. tariffs are levied one day, and then paused the next, founders must now face ...
Freepik rawpixel.com risk - Consensus 2025 Toronto | Spotlight on Canadian Speakers
Economy | April 10, 2025 Trump Temporarily Halts Tariffs for Most Countries But Keeps Pressure on Canada, Mexico, and China On April 10, 2025, President Trump announced a 90-day pause on most of the newly implemented global trade tariffs after market backlash and political pressure.  The break was extended to countries in Europe, Asia, and parts of South America, but Canada, Mexico, and China are still under tariff pressure. Strategic Pause, Not for Everyone While Trump paused the most recent tariffs for over 75 countries, U.S. tariffs still apply to Canada and Mexico primarily on cars and auto parts (25%), steel (25%), aluminum (10%), and some agricultural products like dairy, grains, and processed foods, and continue to affect cross border trade in manufacturing and farming sectors. Trump's pause also didn't apply to China  In fact, Tariffs on Chinese good were raised to 125%, as China hit back with an 84% tariff on U.S. goods and filed new complaints with the World Trade Organization. See:  Klarna Delays IPO As Markets React to Trump’s Tariffs After the tariff pause was announced, markets surged with the S&P 500 exploding 9.5%, the largest one day gain since World War II, according to Business Insider ...
Freepik tawatchai07 shipping containers - Consensus 2025 Toronto | Spotlight on Canadian Speakers
Funding | April 9, 2025 Toronto’s Tailscale Secures $230M and $2B Valuation for Identity-First Networking On April 8 2025, Toronto-based Tailscale announced that they raised $230 million CAD Series C (about $160 million USD), valuing the company at approx $2 billion CAD.  The round was made up of U.S. investors, led by Accel, CRV, Insight Partners, Heavybit, and Uncork Capital, along with some prominent individual investors notably George Kurtz CEO of CrowdStrike (returning investor) and Anthony Casalena CEO of Squarespace.  New funds will be used to grow product and engineering teams, expand globally, and improved support for fast scaling customers. Tailscale - A Shift from IP Addresses to Identity Tailscale was founded in 2019 by former Google engineers Avery Pennarun, David Crawshaw, David Carney, and Brad Fitzpatrick, and officially launched in April 2020 to help users connect devices and apps securely without relying on traditional VPNs, IP rules, or firewalls. Tailscale uses a technology called WireGuard which is easy to setup and lets devices connect directly to each other, safely and privately.  What's unique about Tailscale is its approach to solving networking challenges.  Instead of relying on where a device is located (IP address), it focuses on who or what is connecting. This ...
Tailscale 160 million series C - Consensus 2025 Toronto | Spotlight on Canadian Speakers

 

Trump Signs Order for Bitcoin Reserve, Crypto Stockpile

Digital Assets | March 7, 2025

White House Bitcoin strategic reserve - Trump Signs Order for Bitcoin Reserve, Crypto Stockpile

AI image

Trump Signs Executive Order Establishing Strategic Bitcoin Reserve and Digital Asset Stockpile

On March 6, 2025, President Donald Trump signed an executive order to create a Strategic Bitcoin Reserve and a U.S. Digital Asset Stockpile (read the Fact Sheet), which was announced by White House AI and Crypto Czar David Sacks on X. This is an historic shift in U.S. policy towards the crypto sector.

David Sacks on X:

"Promises made, promises kept.  This Executive Order underscores President Trump’s commitment to making the U.S. the 'crypto capital of the world.'"

What The Executive Order Means

The executive order creates a Strategic Bitcoin Reserve, which acts like a digital version of gold reserves. Instead of selling Bitcoin seized in legal cases, the government will hold onto it as a long-term asset to ensure Bitcoin is part of America's financial strategy rather than being liquidated. Government agencies must determine if they have any seized Bitcoin that should be transferred into the reserve. The Treasury and Commerce Departments have also been given authority to look for ways to increase the government’s Bitcoin holdings without using taxpayer money.

See:  SEC Commissioner Peirce Consults on Crypto Regulations

Also to address the debate over a dedicated Bitcoin reserve vs a basket of crypto, the order establishes a U.S. Digital Asset Stockpile to handle other cryptocurrencies seized by the government. However unlike Bitcoin which will be kept as a long-term asset, the government has the option to sell other digital assets in the stockpile when needed. The Treasury Secretary will be responsible for deciding how to manage these assets.

For transparency, the order requires a complete audit of all digital assets held by the government. Every federal agency must report exactly what cryptocurrencies they have so they can be tracked and managed.

Fixing the Gaps Government's Crypto Strategy

President Trump’s executive order puts an end to the government’s uncoordinated approach to handling seized digital assets.  "Premature sales of Bitcoin have already cost U.S. taxpayers over $17 billion," Sacks noted. The new policy ensures that all digital assets are managed under a unified strategy led by the Treasury Department, preventing rushed sales and maximizing the value of crypto held by the government.

See:  Trump’s U.S. Crypto Reserve Sparks Market Surge, Debate

By placing all government held digital assets under the Treasury’s control and requiring a full audit, this order creates a more organized and accountable system. This move not only helps the U.S. get the most value from its crypto holdings but also sets an example for how other governments might approach digital asset management.

What’s Next?

Today from 1:30 PM to 5:30 PM EST, the White House is hosting a Crypto Summit or roundtable with key policymakers and industry leaders to discuss the impact of the executive order and other key agenda items in focus around securing Bitcoin's place in U.S. financial infrastructure.  Cointelegraph has published a list of confirmed attendees who accounts for about 22 executives to participate on the future of digital assets in the U.S.

Here's a PBS link for your viewing.  Kickoff time seems to be quite fluid, looks like around 3 PM EST:


NCFA Jan 2018 resize - Trump Signs Order for Bitcoin Reserve, Crypto StockpileThe National Crowdfunding & Fintech Association of Canada (NCFA Canada) is a cross-Canada non-profit actively engaged with fintech, alternative finance, blockchain, cryptocurrency, crowdfunding and online investing stakeholders globally. NCFA Canada provides education, research, industry stewardship, services, and networking opportunities to thousands of members and subscribers and works closely with industry, government, academia, community and eco-system partners and affiliates to create a strong and vibrant crowdfunding and fintech industry. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

Latest news - Trump Signs Order for Bitcoin Reserve, Crypto StockpileFF Logo 400 v3 - Trump Signs Order for Bitcoin Reserve, Crypto Stockpilecommunity social impact - Trump Signs Order for Bitcoin Reserve, Crypto Stockpile

Crypto Regulation | April 15, 2025 Trump Repeals IRS Crypto Reporting Rule. Here's Why Fintechs in Canada Should Pay Attention On April 10, 2025, U.S. President Trump signed a bill cancelling a key IRS crypto reporting rule that would have required decentralized finance (DeFi) platforms to report customer transactions to the tax agency. See:  UK FCA Plans Full Crypto Licensing Regime by 2026 The IRS' rule was called "Gross Proceeds Reporting by Brokers That Regularly Provide Services Effectuating Digital Asset Sales", which expanded the scope of traditional broker definitions to include DeFi apps like Uniswap and Metamask, and had an effective date of February 28, 2025.  However, the IRS provided a transition period given the reporting complexities involved, so the rule was set to apply to digital asset sales occurring after January 1, 2027.  But with Trump's bill nullifying the IRS rule, the implementation is now cancelled and the rule is officially gone. What does this mean for fintechs, crypto startups, and regulators in Canada? What Changed? The IRS crypto reporting rule was part of a broader push to increase tax compliance among crypto users but industry argued that it wasn't manageable because DeFi platforms don't control their user's data.  ...
Freepik cancelled - Trump Signs Order for Bitcoin Reserve, Crypto Stockpile
Markets and Economy | April 15, 2025 Jamie Dimon’s 2024 Letter Outlines Global Risks and Advice for Leaders On April 7 2025, CEO Jamie Dimon of JPMorgan Chase published his annual 2024 letter to shareholders (58 page PDF), which is widely read by business and policy leaders around the globe.  This year's edition, his messages are especially urgent.  He describes a world of rising risks, and big decisions ahead with profound implications that stretch beyond simply Wall Street.  Below are 5 insights that fintech founders, investors and Canadian decision makers need to know: 1. The U.S. Dollar’s Strength is At Risk “History has shown that as countries become weaker, their currency loses reserve currency status.” Dimon issued a clear warning that's rarely said out loud by execs of America’s biggest banks.  That is the U.S. dollar’s global dominance is fading because it's strength relies on TRUST in U.S. institutions, alliances, and policy, BUT that trust is now eroding. Last week, the U.S. dollar dropped significantly reaching a 3 year low against major global currencies.  The decline is largely due to the Trump administration's escalating tariffs and trade tensions on imports from several countries, such as China, Canada and European nations.  ...
Jamie Dimon Chairman and CEO JP Morgan Chase - Trump Signs Order for Bitcoin Reserve, Crypto Stockpile
Financing | April 14, 2025 Plaid’s $575 Million Series D Signals a Deeper Strategy in Fintech Data and Embedded AI Financial infrastructure provider, Plaid, announced on April 3 2025, that they raised $575 million Series D at a valuation of $6.1 billion valuation led by Frank Templeton, BlackRock, Fidelity, and others including existing investors such as NEA and Ribbit Capital.  While the valuation is significantly lower than it's 2021 peak of $13.4 billion, Plaid's latest round is a story of consolidation of it's role at the heart of embedded finance, and not of decline. Plaid is a backbone of embedded finance with a footprint that spans more than 8,000 apps, including many widely used fintech tools and providers in Canada and the U.S.  For Canadian fintech companies, this raise hints at where industry is heading and who will control its most critical pipes. A Profitable Platform in a Tough Market Unlike most fintech firms still chasing break-even, Plaid finished off 2024 with positive operating margins, strong ash flows and a 25% yoy revenue increase.  In Plaid's letter to shareholders, 2025, CEO and Cofounder Zach Perret explained that it has a usage based billing model where Plaid earns revenue when an ...
Freepik pawns consolidation - Trump Signs Order for Bitcoin Reserve, Crypto Stockpile
Leadership | April 14, 2025 Why Embracing Uncertainty Can Help Founders Gain Insight (During Chaos) In an economic climate where geopolitical tensions are high and markets volatile with inflation spikes and policy u-turns, founders and innovators that embrace uncertainty can gain an edge.  Uncertainty isn't a side effect of innovation, it's the starting line.  Inspired from Deepak Chopra's recent article on the power of uncertainty, this article looks at the impact of embracing the unknown and how it can sharpen decision-making, unlock creativity, and help build resilience during times of rapid change and uncertainty. Key Actionable Insights 1. Uncertainty Isn't the Enemy...It's the Edge Chopra argues that trying to eliminate uncertainty kills creativity.  When everything is 'the exact same', it breeds complacency.  We've all experienced this.  During some routine periods, a founder may feel that time is passing by very quickly.  Yet during times of great change, novelty, innovation, a founder may feel that time is going by slowly.  Fintech leaders who stay agile during times of ambiguity can separate themselves from those who stall in the face of uncertainty.  Put differently, successful founders don't just survive during chaos, they scan for signals of change/chaos that others can miss, often ...
Freepik rawpixel.com mental fitness and resilience - Trump Signs Order for Bitcoin Reserve, Crypto Stockpile
April 14, 2025 If you’re running a crowdfunding campaign, visibility is key. Without the right SEO strategy, potential backers may never find your project. Below is a practical, research-backed guide to improving your campaign’s visibility through SEO. 1. Understand Your Audience First Start by knowing who you’re targeting. This helps shape your keywords, content, and messaging. Build a profile of your ideal backer Use keyword research tools like Google Trends or Ahrefs Read forum discussions and questions from your audience The more specific your understanding, the more relevant your content becomes. 2. Focus on Search Intent, Not Just Keywords Group your keywords based on what users are looking to do: Informational: “how to launch a crowdfunding campaign” Transactional: “support [campaign name]” Navigational: “[brand name] Kickstarter page” Use these keywords naturally in: Headings and subheadings Meta descriptions Blog updates and campaign FAQs Image alt text Write for people first, then optimise for search engines. For more insight into how keyword strategy aligns with intent and structure, consider following this website, which outlines foundational SEO practices that support long-term visibility. 3. Build a High-Converting, SEO-Friendly Landing Page Don’t treat your landing page as just a pitch. Make it SEO-ready: Clear, keyword-rich headline ...
Pexels Tobias Dziuba SEO - Trump Signs Order for Bitcoin Reserve, Crypto Stockpile
Financing | April 11, 2025 OneVest Secures $20M in Series B to Build the Future of WealthTech in North America On January 29, 2025, Calgary and Toronto-based fintech firm OneVest announced the close of a $20 million Series B round, led by Salesforce Ventures and joined by Allianz Life Ventures, TIAA Ventures, and returning backers like OMERS Ventures, Deloitte Ventures, Fin Capital, Luge Capital, and Pivot Investment Partners. See:  OneVest’s Rapid Expansion Powered by a $17M Funding Round led by OMERS Ventures OneVest estimates that $84 trillion of wealth will be passed down from Baby Boomers to Gen X and Millennials over the coming decades, creating a massive opportunity and challenge for financial institutions. OneVest's platform is positioned to offer financial institutions, such as banks, insurers, asset managers and RIAs, a module tech platform to build or upgrade their wealth management services.  Companies ca upgrade outdated infrastructure by plugging in only the components they need, reducing time and cost to market. Amar Ahluwalia, CEO of OneVest: “We are tackling massive challenges in an industry that’s been traditionally slow to adopt new technologies. Having such esteemed investors solidifies our position to reimagine wealth management technology for enterprises across the U.S. and ...
Freepik wealth management tech - Trump Signs Order for Bitcoin Reserve, Crypto Stockpile
Regulation | April 10, 2025 SEC Says Some Fully Backed, Payment-Only 'Covered Stablecoins' Aren’t Securities On April 4, 2025, the U.S. Securities and Exchange Commission (SEC) issued a statement that clarified some U.S. dollar-backed stablecoins may not be considered securities.  While the statement was welcomed and creates some breathing room for crypto and fintech projects, the announcement ignited an internal debate at the SEC and many are wondering what's next. Covered Stablecoins The SEC said certain U.S. dollar-backed stablecoins (referred to as 'Covered Stablecoins') are not considered securities if they have all of the following characteristics: Stablecoin must maintain a 1:1 fixed value equal to the U.S. dollar, without fluctuations Each stablecoin must be fully backed by an equivalent amount of high quality assets such as U.S. Treasury bills, cash, or cash equivalents that can be redeemed on demand. These assets must be held in custody and verified regularly No expectation of profit - cannot be promoted as an investment or marketed in a way that leads buyers to expect profit from simply holding the token See:  U.S. Senate Moves to Regulate Stablecoins No voting rights, control over the issuer, or shares in any profit or management decisions (no governance) ...
Freepik Covered stablecoins versus other stablecoins - Trump Signs Order for Bitcoin Reserve, Crypto Stockpile
Funding | April 10, 2025 Regulation Crowdfunding Markets Show Tariffs Straining Innovation Economy Regulation Crowdfunding (RegCF) has proven to be a resilient market for early stage entrepreneurs and investors alike.  When uncertainty strikes, it's often traditional venture capital that pulls back, while the community-driven model continues to offer early stage start-ups access to capital allowing them to innovate.  However, just in from Sherwood (Woodie) Neiss, NCFA Advisor and Principal at Crowdfund Capital Advisors, data shows that tariffs are starting to strain RegCF markets - from March 10 to April 9, 2025: RegCF investment volumes declined by 24% (yoy) to just $57.48 million New campaign launches dropped over 40% Number of investor checks also declined by 15% Average capital raise size dropped to $720,000 (from $1.2 million) Sherwood Neiss, Principal at Crowdfund Capital Advisors: “We’re seeing the first real signs of pullback in what has otherwise been a resilient funding ecosystem.  The numbers tell a story not of panic, but of pause. Investors and issuers alike are waiting for clarity—on costs, on policy, and on risk.” Tariffs Introduce New Risks for Early-Stage Companies In a volatile environment where U.S. tariffs are levied one day, and then paused the next, founders must now face ...
Freepik rawpixel.com risk - Trump Signs Order for Bitcoin Reserve, Crypto Stockpile
Economy | April 10, 2025 Trump Temporarily Halts Tariffs for Most Countries But Keeps Pressure on Canada, Mexico, and China On April 10, 2025, President Trump announced a 90-day pause on most of the newly implemented global trade tariffs after market backlash and political pressure.  The break was extended to countries in Europe, Asia, and parts of South America, but Canada, Mexico, and China are still under tariff pressure. Strategic Pause, Not for Everyone While Trump paused the most recent tariffs for over 75 countries, U.S. tariffs still apply to Canada and Mexico primarily on cars and auto parts (25%), steel (25%), aluminum (10%), and some agricultural products like dairy, grains, and processed foods, and continue to affect cross border trade in manufacturing and farming sectors. Trump's pause also didn't apply to China  In fact, Tariffs on Chinese good were raised to 125%, as China hit back with an 84% tariff on U.S. goods and filed new complaints with the World Trade Organization. See:  Klarna Delays IPO As Markets React to Trump’s Tariffs After the tariff pause was announced, markets surged with the S&P 500 exploding 9.5%, the largest one day gain since World War II, according to Business Insider ...
Freepik tawatchai07 shipping containers - Trump Signs Order for Bitcoin Reserve, Crypto Stockpile
Funding | April 9, 2025 Toronto’s Tailscale Secures $230M and $2B Valuation for Identity-First Networking On April 8 2025, Toronto-based Tailscale announced that they raised $230 million CAD Series C (about $160 million USD), valuing the company at approx $2 billion CAD.  The round was made up of U.S. investors, led by Accel, CRV, Insight Partners, Heavybit, and Uncork Capital, along with some prominent individual investors notably George Kurtz CEO of CrowdStrike (returning investor) and Anthony Casalena CEO of Squarespace.  New funds will be used to grow product and engineering teams, expand globally, and improved support for fast scaling customers. Tailscale - A Shift from IP Addresses to Identity Tailscale was founded in 2019 by former Google engineers Avery Pennarun, David Crawshaw, David Carney, and Brad Fitzpatrick, and officially launched in April 2020 to help users connect devices and apps securely without relying on traditional VPNs, IP rules, or firewalls. Tailscale uses a technology called WireGuard which is easy to setup and lets devices connect directly to each other, safely and privately.  What's unique about Tailscale is its approach to solving networking challenges.  Instead of relying on where a device is located (IP address), it focuses on who or what is connecting. This ...
Tailscale 160 million series C - Trump Signs Order for Bitcoin Reserve, Crypto Stockpile

 

[Osaka Finance Forum, March 13]: Global Talent Development

Fintech Event | March 3, 2025

Osaka Finance Forum March 13 2025 - [Osaka Finance Forum, March 13]: Global Talent Development

Osaka Finance Forum to Highlight Global Talent Development

The Osaka Prefectural Government in collaboration with Osaka City is hosting the annual Osaka Finance Forum on Thursday, March 13, 2025, at GRAND FRONT OSAKA Umekita SHIP HALL from 4:00PM - 7:30PM (JST). The theme of the event this year will focus on developing highly skilled professionals in the financial sector, with participation from experts across academia and industry.  By registering for this event, you will receive a digital recording.

Free Registration Here

Highlights

  • Learn from industry experts/leaders about how developing skilled talent can help grow Osaka’s financial sector
  • Meet and network with professionals from FinTech companies, universities, and other financial organizations to build connections
  • See exhibits and booths from the latest financial innovations from companies and universities
  • Attend in-person or watch virtually (real-time English interpretation available)
  • Free to Register by Wednesday, March 12, 2025. Sign Up Here

Good to Know

The Osaka Finance Forum is a great opportunity for financial professionals, entrepreneurs, and investors looking to grow their business in Japan. Osaka has several programs that support foreign companies and skilled professionals:

See:  Digital Export Trends and Global Trade Fintech Opportunities

  • Financial support for foreign businesses who can receive up to ¥1.1 million for research on setting up a business in Osaka and up to ¥10 million to help with business establishment costs
  • Companies that start operations in Osaka may qualify for corporate tax incentives and reductions for up to 10 years more
  • Receive help with financial regulations, licensing, legal advice, and even daily life support in Osaka- see One stop support centre
  • For those unable to attend live, a recording of the event will be available afterward on YouTube

Why It Matters

Osaka is building its reputation as a major financial center, and this event works towards attracting and developing top talent and businesses to the region. With financial incentives, tax breaks, and business support programs, it’s a great opportunity for FinTech companies and investors to explore new possibilities in Japan’s financial market.  

For more details, check out the event flyer.


NCFA Jan 2018 resize - [Osaka Finance Forum, March 13]: Global Talent DevelopmentThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

Latest news - [Osaka Finance Forum, March 13]: Global Talent DevelopmentFF Logo 400 v3 - [Osaka Finance Forum, March 13]: Global Talent Developmentcommunity social impact - [Osaka Finance Forum, March 13]: Global Talent Development

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🚀 Join NCFA at Consensus 2025 Toronto May 14-16

Consensus 2025 Toronto | Feb 28, 2025

Consensus 2025 Toronto May 14 16 NCFA Partner  - 🚀 Join NCFA at Consensus 2025 Toronto May 14-16

Consensus 2025 Toronto

The Premier Web3 & Blockchain Event!

📅 May 14-16, 2025
📍 Downtown Toronto, Canada

NCFA Canada is proud to be an official community partner of Consensus 2025 Toronto, the most influential conference for blockchain, crypto, and Web3! As a partner, we’re thrilled to offer our community an exclusive 15% discount on tickets.

Why Attend?

✅ Connect with top industry leaders, investors, and innovators
✅ Explore groundbreaking advancements in blockchain, AI, and fintech
✅ Participate in exclusive side events, networking, and expert panels
✅ Discover game-changing startups at CoinDesk PitchFest
✅ Hack, build, and pitch at the EasyA Consensus Hackathon

Registration

  • Pro Pass: $700 USD (Save $250) – Access to all stages, exhibition floor, networking app, and more.
  • Platinum Pass: $1,400 USD (Save $350) – Includes all Pro Pass benefits plus exclusive access to the Executive Lounge, private meeting rooms, and VIP events.
  • Startup Package: $700 USD (Save $250) – Special 3-for-1 Pro Pass bundle for startups.

Prices increase on March 14 at 4 p.m. ET. Secure your spot today!

💰 Exclusive NCFA Discount

See:  Investing in the Future of AI and Blockchain

Don't miss this opportunity to be part of the most influential event in the crypto and Web3 space. Join us in Toronto and be a part of the future of decentralized technologies. Stay tuned for updates and join the conversation using @consensus2025 #Consensus2025 #ConsensusTO

See you there!


NCFA Jan 2018 resize - 🚀 Join NCFA at Consensus 2025 Toronto May 14-16The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

Latest news - 🚀 Join NCFA at Consensus 2025 Toronto May 14-16FF Logo 400 v3 - 🚀 Join NCFA at Consensus 2025 Toronto May 14-16community social impact - 🚀 Join NCFA at Consensus 2025 Toronto May 14-16

Support NCFA by Following us on Twitter!







NCFA Sign up for our newsletter - 🚀 Join NCFA at Consensus 2025 Toronto May 14-16