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Lynn Johannson, President of E2 Management Corporation and Catalyst for THE Collaboration
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GameStop Joins Growing List of Bitcoin Treasury Holders
Bitcoin Reserve | March 26, 2025
Image: Freepik
GameStop Stock Jumps on Bitcoin Reserve Strategy, Shares Surge 15%
Adding bitcoin to your company's treasury is a growing strategy. This time, GameStop is back in the spotlight but not because of Reddit influencers but because of Bitcoin. The video game retailer just announced that the GameStop's board unanimously approved an update to their investment policy to add Bitcoin as a treasury reserve asset. So now there's a green light to use part of its cash or future capital to acquire Bitcoin without setting a cap on how much.
The news sent GameStop shares soaring almost 15% to $29.10 in after hours trading on March 26 2025 and came alongside their fourth quarter earnings which showed a surprising profit despite falling sales with earnings per share at $0.30, crushing analyst expectations of just $0.08.
See: Trump Signs Order for Bitcoin Reserve, Crypto Stockpile
The decision is part of a broader effort to appeal to a new generation of investors and push for a more aggressive company and bolder financial strategy. It's in line with actions taken by other corporations, such as MicroStrategy which have integrated Bitcoin into their financial strategies. The move also follows the recent executive order by President Trump to establish a strategic Bitcoin reserve.
Canadian Companies Embracing Bitcoin
Several Canadian public companies have also adopted Bitcoin as part of their treasury strategies.
Goodfood Market Corp. (TSX: FOOD) In January 2025, Goodfood became one of Canada’s first consumer-facing companies to adopt Bitcoin as part of its treasury. The company made an initial $1 million CAD investment via a spot Bitcoin ETF.
Neptune Digital Assets Corp. (TSXV: DASH) Between January 26 and February 3, 2025, Neptune acquired 20 more BTC for $2 million USD. This brought their total Bitcoin holdings to 376 BTC.
Bitcoin Well Inc. (TSXV: BTCW) In December 2024, Bitcoin Well began a Bitcoin treasury strategy by adding 7.5 BTC and announced plans to raise $2 million through a convertible debenture to expand their holdings.
DeFi Technologies Inc. (NEO: DEFI) In 2024, DeFi Technologies officially made Bitcoin its primary treasury reserve asset and later diversified into Solana and Core DAO staking.
Matador Technologies Inc. (TSXV: MATA) Matador who is focused on tokenizing real world assets (RWA) expanded its Bitcoin treasury in late 2024 by acquiring an additional 3.46 BTC.
LQwD FinTech Corp. (TSXV: LQWD) As of early 2025, LQwD held 136 Bitcoins. Their most recent purchase added 5 BTC to their long-term reserve strategy tied to the Lightning Network.
Kontrol Technologies Corp. (CSE: KNR) In November 2024, Kontrol announced it would begin holding Bitcoin directly as part of a capital preservation plan, starting with a $1 million CAD purchase.
These above companies at the front line of a growing trend among Canadian public firms (there are many private companies, too!) to integrate Bitcoin into their financial strategies, looking to diversify assets and hedge against inflation.
Why It Matters
Bitcoin's interest continues to grow and is starting to be treated as a serious asset by more and more companies who are rethinking how they handle money amidst economic uncertainties and inflation (potential stagflation), and anyone in finance, policy and tech should be watching closely.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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