Lynn Johannson, Advisor, Sustainability and ESG
January 4th, 2024
Lynn Johannson, President of E2 Management Corporation and Catalyst for THE Collaboration
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How to Make a Great First Impression With Investors
Guest Post | Nov 8, 2020
When you first get into launching a startup, one of your most important responsibilities is going to be to secure investment – especially if you have a big idea that requires a significant level of funding. The first stage is going to be securing a pitch. Once you have this in the bag, you then need to prepare to make your first impression, which can end up being crucial in an environment such as this one. With this in mind, let’s look at some of the ways that you can bolster that first impression to live long in the mind of your potential investors.
Send Information Beforehand
While you want to leave the real detail of your presentation to deliver in person, it can’t hurt to prime your potential investor with some information beforehand. For example, if you already have a website set up, this can prove to be a concise way of getting some of your core messages across. If not, you could enlist the support of Airdrie web design. Alternatively, if you have any brochures, leaflet or other company material, this can also prove to be useful and informative.
Prepare Your Pitch
Your pitch needs to be note-perfect, and this means that you should have rehearsed it many times beforehand. You need to grab your investors right from the start. While you don’t want to drag it out for too long, you still need to provide enough content in the pitch to give potential investors confidence that you know what you are doing.
Know Your Numbers
There is no doubt that potential investors are going to want to discuss your figures, so you need to make sure that you have these well-rehearsed. While you are likely to have these written down and displayed on graphs etc, it can still instil an extra level of confidence if you are able to reel these off. You also need to be able to demonstrate to potential investors where their money is going and how you are going to spend it in the wisest way possible.
See: Top Investors Advice To Prepare For The Next Decade
Sell Yourself
While a big part of what you are doing is selling your business idea, you also need to be able to sell yourself. After all, investors are going to be putting their faith and finances into you as well as your idea. So, give them a brief summary of your achievements and what makes you the perfect person to carry this idea right through until its successful conclusion.
Anticipate Questions
At the end of the pitch, you are bound to have to field some questions. Rather than letting these take you by surprise, you should anticipate what they are going to be so that you are prepared to deliver a concrete and convincing answer. Sure, you may still be thrown a curveball and have to think on your feet, but it is still worth being prepared for all the standard enquiries that you could get.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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