Lynn Johannson, Advisor, Sustainability and ESG
January 4th, 2024
NCFA Canada | April 12, 2019
About this episode: On this episode of the Fintech Fridays Podcast, our Host Manseeb Khan sat down with Andrei Poliakov the CEO of Coinberry. They chatted about the future of Coinberry, the power of blockchain and his favorite failure. Enjoy!
HOST: Manseeb Khan, Fintech Friday's show host
GUEST: ANDREI POLIAKOV, CEO and Co-Founder, Coinberry (Linkedin)
BIO: Andrei is a seasoned entrepreneur having previously launched and managed various start-ups with a strong focus on implementation and early-stage strategy development. Having finished the University of Toronto with a bachelor in Electrical Engineering, Andrei worked in Business Consulting before completing his IMBA at York University, Schulich School of Business. Andrei brings to Coinberry +10 years of algorithm design, management and strategy development experience in various corporate settings with leading multinationals around the world.
Intro: Welcome fintech Friday's a weekly podcast brought to you by the National Crowdfunding and Fintech Association of Canada and partners.Covering all things fintech block chain be AI and alternative finance.
Manseeb Khan : So, for the five or six people that may not have been privy to your ads like I have in the past, could you just give us a little bit more of essentially what Coinberry is and a little bit of your background because you have a really interesting background?
Andrei Poliakov: Sure. Yeah, absolutely. So Coinberry is a Fintrac registered cryptocurrency trading platform based out of Toronto. And basically, our whole philosophy and our goal is to break down the barriers of entry that exist for people when they would like to participate in the cryptocurrency space if they want to buy or sell cryptocurrency in a safe, secure manner. So that's what we're about here in Coinberry. Company was founded in 2017 and throughout the last year and a half that we've been in operations, we've put out some what I think are amazing, amazing technology. You know the platform is available on the Web. It's available on Android and Apple. And you're able to very easily and seamlessly trade Bitcoin, Ethereum and Litecoin , the three main crypto currencies basically instantaneously. I mean, from the point of actually, you know, signing up to being able to purchase the coin. You can do this as well, such as just under five minutes, which is amazing because you can buy it with a credit card when you e-transfer if you want to do large amounts and send a wire. Yeah, that's what we try to do. We're trying to make it very easy, very secure for Canadians to participate in the cryptocurrency space, which we think is the future of finance.
Manseeb Khan : I'm going to touch back on the fact when you said secure just to dig a little bit more into your background. I mean, if you go into your LinkedIn and you go through some of the past companies you work on, you pretty much went from working at L’Oréal to Volvo to now crypto which is a very, very interesting career path. I mean, could you tell us a little bit of how you got into crypto? Why you crypto? I mean, was it a buddy of yours?
Andrei Poliakov: There's always that buddy is in there.
Manseeb Khan : Yeah. I'm like I'm like, yeah. Because it's a very common story. Or you could even have a completely different one. Who knows? Right. Like I'm just curious though, like how the heck did you go from there to now here?
Andrei Poliakov: Yeah. How do I get from the corporate world? OK, so my background is I have finished electrical engineer at UofT and then I worked in the field of business systems and algorithm design for a couple of years. So I mean, my LinkedIn isn't like fully detailed for what I did prior to Coinberry, but that's what I did for a couple years after I finished UofT, and then I went to actually back to school, and I got my MBA at York University because I always wanted to combine my technical knowledge and my love of business in one. And so, I figured getting an MBA would be a good way to Segway into that. So, once I graduated from Schulich, I actually ended up moving to Montreal. I was newly married and wanted to move out of Toronto. So, live there for a number of years. Seven years in total. I ended up working in the corporate world there for a bit like you mentioned a couple of companies that I joined. I always had projects that I was involved with on the side. I mean, I had an entrepreneurial streak since I was like 12 years old, you know, selling like apples and oranges from my grandma's orchard on the street kind of thing and then like opening a lemonade stand. So, I always I was always loved, you know, entrepreneurial projects. So, I always had projects on the side. I was involved with at one point in time. I was actually at a startup that actually ended up doing relatively well. We were exporting Hawaii juice from Canada into Eastern Europe and then, you know, start up some work out and some don't. So yeah that followed after a little while and I was looking for a project to get involved with because again, I mean, the corporate world offers a lot of opportunity, and a lot stability, but it also lacks a lot of this. Like really, you know, the passion that drives startups, the endless nights that people love, you know, that totally not existent in the corporate world. So, I was looking for a project to join and a friend of mine, one of the co-founders at Coinberry whom I've known for decades, introduced me to Bitcoin. And actually, funny anecdote, the way that happened is early 2017. We were, so like I said, me and him have been friends for a very long time. We were all down in Florida for a bachelor party and we have friends that came in from different parts of the world. We had friends from the US that were there, Canadians that flew down, friends from Europe. It all came down for the trip. And then the trip you all had to settle our internal tabs like we usually have when a bunch of friends travel and there was a problem that arose, and that people had to concurrences. You know, some people had access to their European bank accounts and some people had access to their Canadian bank accounts. But there was no way to actually settle within this group of friends that were, you know, in one location at this point in time. And so, Evan, my friend, he suggested that we all actually purchase Bitcoin and settle internally that way, which I don't remember if we ended up doing that that night or not. But the fact that this new technology can be used and that there is a use case, but it is just a very simple one. But it’s kind of made me think and start looking at the technology, cryptocurrencies, and blockchain more and much more depth. So fast forward about four or five months later I was on a call with Evan and we were discussing that, you know, there's an opportunity here for us to really start a viable business. And there was a big problem that existed in this space. And it did exist in that you have a lot of people that are, you know, opening companies in cryptocurrency that are not doing it right. They're not doing in a sort of strategic , matter prone to success. It's a lot of fly by nights. See what happened to Quadriga. People that are just basically fraudsters There was a lack in the space of a simple system, That's trusted, you know, trustworthy, that has actual professionals behind it, people with experience and not just randomly, you know, some kid just decide to sell crypto on the side, which I mean, I have no problem with people doing that, too. If that's your thing. But for me personally, we saw an opportunity to create a business that actually lends itself to the masses that we believe will another inevitably look to participate in the current cryptocurrency space. And so that's how the sort of Coinberry came around, you know, with that sort of philosophy and history.
Manseeb Khan : I'm just like mentally picturing you guys just scrambling, trying to, like, settle up with how much is that ?
Andrei Poliakov: But you know what I mean? I mean, I'm sure you've been on road trips as well. It's it doesn't hit you until you face that problem. And like I said previously, I was in the sort of international trade space and I realized that the pains that exist. When you look at international trade and settling international debt and paying for international shipments, using the current rails that exist using SWIFT system, I mean, it is so painful, it's so slow and it's so expensive that I'm honestly amazed that even right now still you don't see a huge demand for. Let me rephrase that. A much bigger demand for settling debt internationally and in international trade using crypto currencies because I mean there is serious opportunities.
Manseeb Khan : I think I mean, you bring up a good point. I think there will be because I think more and more people are starting to realize how slow the whole SWIFT system is, and the process is like how. I mean, some might even say outdated because like all of cryptocurrency and I mean especially blockchain, what it really is doing is shedding a light in just the inefficiencies and like the lag and just in all these systems that we now trust and all the systems that we have currently in place. All it really is like, hey, look, these are the vulnerabilities. This is how slow it is. This is how inefficient it is with our stuff or with what we hope to do with our stuff. It is only going to speed up the process. Right. So, I mean, in the future, like, heck, it might not even like paying up international debt through the currency. Like I've been amazing. add on to have. Right. Especially if you might in the future go back into international shipping and what may have you. It's interesting conversation for sure.
Andrei Poliakov: Yeah. No, I don't think I'll be going anywhere. Yeah. I think this is just so much fun and we're doing so much. I mean we've achieved so much over the last year and a half. I mean, it's incredible. And I'm very fortunate to work with a team that's super dedicated and like we're all aligned here. And I'm just I'm excited. You know, some of the stuff we have coming out not only in the short-term future, but long term as well. It's just that the sky is yours is your limit.
Manseeb Khan : Yeah, I absolutely agree with you. So, I mean, did you briefly touched on security and Quadriga, I mean, could you just I mean, for the audience, give us a little rundown of what does this mean for the very small Canadian cryptocurrency market? And what does this mean for Canadians that either are thinking of investing or have invested in crypto currencies?
Andrei Poliakov: So, I think overall, what happened with Quadriga and you know, the bankruptcy proceedings that are currently ongoing. The loss of keys in general overall is, of course, a very sad occurrence. And nobody is going to deny that, you know, some people lost their life savings. I was reading a story online recently about a developer who lost half a million dollars in Quadriga, which is very unfortunate. So, I think not to minimize the impact of what happened with Quadriga, but I do think that overall in the long term, what happened is it's going to lead to some positive change. First and foremost, I think we're going to see some regulation which is going to weed out, you know, basically a fly by night operations, that exist in this space and it's kind of ironic when we talk about regulation and cryptocurrency in one sentence because, you know, the initial sort, of initial background story of the true believers in crypto currency. Of course, Anti, you know, any sort of involvement of any third parties with anything as to do with currency. But I think when you start applying or you start looking at how things actually unfold in the real world. I personally believe that some degree of regulation, of oversight is required because you do have situations where people are taken advantage of and this exists in every industry. This is not only encrypted currencies. I mean, if you look at you look at, you know, the currency used most in the world for money laundering is not bitcoin. By far, it's the U.S. dollar. Right. So, if this exists in any space, in any industry. But that being said, just because that's the case, does it mean that we should not look at. Taking care of consumers, especially unsophisticated consumers in Canada. Now, what do I think is going to happen? I do think it's going to take some time for people to feel comfortable again and to be able to actually trust. The platforms that do exist, if you look at all the conversations that are taking place on Reddit and there's a ton of conversation that is taking place on Reddit, people are looking, people are discussing, and trust the platforms that that they can join. And I mean, for us and Coinberry, what happened with Quadriga is, I don't want to say it's a good thing, but there are a lot of people looking for new platforms that they would like to use. And Coinberry being one of, you know, one of the few trusted platforms in Canada. Of course, we're seeing an influx of users, and surge in volume. So, is it unfortunate what happened? Absolutely. Was it avoidable? I believe so. Are we going to get over it? Of course. I think in the long term and even in the medium term, we're going to get over it. I mean, look what happened to MtGox. It was a hit to the industry, but by no means was it a fatal blow. Right. So, people going to live and learn and move on.
Manseeb Khan : Yeah, no, I agree with you. I mean, like harping on the whole MtGox I mean like at the time is like it was the most devastating thing that had ever happened. But now in hindsight, it's okay, cause like the market is just it's volatile because we're still figuring things out. It's fine. It's just like a.
Andrei Poliakov: If you compare them out of money or the amount of crypto lost during the whole MtGox thing and now with Quadriga. I mean, Quadriga wasn't even comparable.
Manseeb Khan : That's very true. But I meant like in a sense of like when it way when you take the comparison among MtGox of like, oh, look, no one's ever going to invest in this thing again. Like it's dead. That kind of like mentality.
Andrei Poliakov: And that's where we know when I got involved in Coinberry, I mean, like I left the big cushy corporate job. And when I when I came on board, my idea, and the philosophy which we had from day one was to build a business that's fully compliant and on board with, you know, with supportive banking and to go about it actually building a viable business with long term potential for success and building value. And that's proven to be the absolute right decision because even though, of course, it hasn't slowed us down and, you know, compared to some other players that have cut corners. Absolutely. There's no doubt about it. What wasn't the right decision in the long term? Totally because, look, this is what happens when you cut corners. You have Quadriga happen.
Manseeb Khan : I mean, I absolutely agree with you. I mean, like we mentioned before. Is this all I mean, is this what cryptos all about? Is this what the whole thing's about? Crypto from its birth has been very anti-establishment, very anti. No, no, no government regulations, no banks like decentralize everything. We can do this on our own. But the fact that you guys are actually going to regulation's you guys actually go into the right channels and working with the current systems that are in place now. I mean, that speaks volumes into anybody that's trying to get into crypto that's either, you know, trying to be an investor or are aspiring to do something that you guys are doing.
Andrei Poliakov: It's the only way to build a viable business and a business that can grow outside of Canada, because, I mean, the Canadian market is great. And, you know, we're very proud to be based out of Toronto and to be a Canadian company. But there's a there's a big world out there that, as you know, is facing the same problems that Canada is facing. And we were able to solve this problem here. So, you know, we're very excited to see if we can solve this problem outside of Canada and in the US and Europe and Asia and Latin America. Because, again, I mean, if you look at the actual product we built, which again, is absolutely amazing in a year and a half, what you achieve if you put your mind to it and you pretty much work 24/7 because the product is world class right now. And I'm really proud of it. And I hope that we get really good positive feedback from users that are using it. So, you know, it really makes the whole team here proud and everybody happy, right?
Manseeb Khan : I mean, the fact that you guys went so fast in a year, what has I guess what has been your biggest challenge and subsequent to that question? What has been your favorite failure building Coinberry?
Andrei Poliakov: So, I think the biggest challenge is unfortunately out of our control more or less. And that's the general market sentiment. You know, with Bitcoin flying up to almost twenty-five thousand Canadian dollars last December 2017 wasn't a healthy thing for anybody. It wasn't healthy for the industry, it wasn't healthy for the investors. And, you know, the fall that happened afterwards hasn't really helped the industry as a whole. I personally would have preferred it if we if we saw a more healthy, gradual rise in Bitcoin prices versus what we actually saw. But it is what it is and the whole industry is living through the current bear market. And of course, it doesn't make things easier. It's a lot easier when it's top of mind for everybody and everybody is talking about and wants to get into it. But again, we have a great product, so we're personally like as a company, we're growing month over month, which is amazing in this market. But could we be going faster? Yeah, I think if we if we had the product we have now back, you know, mid 2017, we would be on top of the world right now. So, you know, the general market conditions I think is the biggest challenge for us. And one of our failures. So, I think something that we discuss quiet, quite a bit here between Evan and myself, who is the other co-founder of the company, is. We went to market. I think a bit too early at the beginning with a product that wasn't as complete as it is now. And I think if I had a magic wand, I would go back and just hold on a little bit of an ongoing market until we had a product which was more complete, because what we have now is just as I said, it's world class. And everybody I mean, you know, you live, you learn. And we were very excited to go to market with whatever we had at the time. And, you know, there was some pitfalls, some mistakes made some feedback from users that we had to take into account and to which kind of brought us to where we are now. But knowing what we know now, I would go back and just hold off a little bit. A couple months more, maybe half a year or more and go to market with it with a more deep product then then what we actually did back like a year ago.
Manseeb Khan : So aside from the I mean, what's kind of going in the cryptos space? I mean, what else are you excited about? What else do you have your eye on in 2019 that you're very excited about? I mean, somebody has to give it to give you an idea. I mean, somebody answers. We've been like, what's going on in insurance right now? It's very exciting what's going on in medicine right now. It's very exciting, especially the like the blockchain integration and insurance and medicine. What are you excited about in the space?
Andrei Poliakov: Yeah. So, I mean, what we have right now is we have a bunch of projects we're working with companies even outside crypto, which I'm super excited about, because it shows, first of all, the fact that the industry is maturing is becoming more accepted by other fintech’s in the space, you know? With other financial companies in general, and that to me is super exciting because, you know, in an itself like trading crypto is fun and it's a great way to make money for people that know how to do it. Right. But it's one of its one of many, many, many applications of blockchain in the world, but even specifically within finance. So that, you know, to me that's really exciting is to see that, you know, sort of blockchain and to certain extent even crypto applied to other to solve problems that exist in, you know, in banking, that exist in finance above and beyond, simply trading and speculating on the price of bitcoin today versus tomorrow kind of thing. So that to me, super excited. And you guys are going to see some really amazing project that we're going to be coming out with Coinberry I can't say what it is yet, but in April, it's just going to be that, you know, we have partnerships that are first in Canada and it'll definitely make the news what comes out. I'm super excited about that.
Manseeb Khan : But, you know, that's what's amazing about the space is that literally you can look the world is your oyster. You can go and knock on any door and say, hey, you know, we have this amazing product with this amazing technology that we built. And and I mean, specifically Coinberry. But then there's also the bigger application of blockchain. And, you know, people listen, and people are excited and interested. And regardless of what's being said and news, regardless of the price of, you know, coin at a point in time. I don't think there's any individual right now who doesn't appreciate the potential of what can you know, what what can be achieved with blockchain. So, it's a lot of opportunities that exist in space right now.
Manseeb Khan : I absolutely agree with you, the fact that like. Set aside from what a lot of a lot of media outlets are saying about the price and like all negative news around it. I mean, if you actually, like, sit down and actually, you know, go into like one of the you like into your medium page. I mean, you guys have I your own like a little blog talking about like security options, like just like if you just to sit down actually really look into the actual applications of blockchain and Crypto and everything like the world really is your oyster and it just opens up so many more opportunities and then some. Like so many more options that like we haven't even like fathom yet, because that's how massive of an impact this is bringing on.
Andrei Poliakov: And if you think about it like I mean, you and I are a little bit younger. Right. So. So, you know, there was, you know, like take our parents live in a world with no Internet, right. And I mean, I don't know how old you are, but I mean, I remember when I was a kid. Yeah, I know. But, you know, when I turned like 10ish, I think eight, maybe ten. Eleven. That's it. That was the Internet has been around since I was 10 . There as kids now that I've worn that crypto, who has been around the whole life, like they don't know a life where or, you know, a world where there was no blockchain, where there was no bitcoin. So, imagine the solutions that they are going to come up with when they grow up. They're going to blow, you know, out of the water, whatever we come up with. And that's what's super exciting. And I think people forget that. It's like there's been a there's been a change in, you know, and in to a certain degree in technology. And the generation that, you know, they're growing up right now, they're going to take us to, you know, to the stratosphere, which is the most exciting.
Manseeb Khan : Yeah. No, I'm definitely excited to see just the applications of what they kind of come up with because like you mentioned, like they're actually growing up in this way. Like I'm only 23. Like, I remember being my little brother age, like outside having fun, like fooling around. Now, these guys are like learning and watching all these videos. If such a massive access to information, we're like, yeah, no, they could literally do anything and everything and they can because they have the tools to do things like, yeah. Well you kid now like coding, you know, Ethereum smart contracts. Yeah, I know for sure. For what.
Andrei Poliakov: You know this kid another ten years is going to be I don't know what he's going to be doing, but it's going to what we're doing now is going to pale in comparison to you know.
Manseeb Khan : Yeah, he could be getting contracted out of like one of these law firms.
Andrei Poliakov: Yeah. No, I think it's like the industry super tiding in and, you know, the short-term price volatility. I mean, first of all, Coinberry is in the business of buying and selling cryptocurrency. So, for us, pricing makes no difference whatsoever whether bitcoins twenty-five thousand or twenty dollars doesn't matter. We provide a service to people and as long as people are looking to transact in bitcoin like Ethereum, we're in business. So, pricing itself even for the business model, we have as irrelevant. But to me personally, price is also relevant because it's such a short-term aspect of the growth of a new industry. That doesn't matter. You know, it does not matter. What matters is the services, the tools, the technologies. They're going to be built using blockchain. And that's what really is going to change. It will revolutionize society as a whole.
Manseeb Khan : Eventually. Yeah, no. I mean, I absolutely agree with you. I think they'll be a good, good place to wrap. So, we'll be the best way for the audience. Anybody want to buy a trade crypto? Best way to contact you guys at Coinberry or you personally would be through Snapchat, email. Like fire signal. I mean, carrier pigeon. Yeah. Raven?
Andrei Poliakov: Yeah. No, the carrier pigeon usually works. No, I mean anybody in Toronto is welcome to visit our office. You know, we're located between 320 Davenport. So, you know, feel free to stop by if I'd like to reach out to us on social media. You know, we're on Twitter, Instagram, LinkedIn. We are everywhere, anywhere. And when it comes to social media, we're available online as well. W w w dot Coinberry dot com, c o i n b e r r y dot com. And also, you can download our apps on the on the Appstore or on the play store or just look for Coinberry.
Manseeb Khan : Awesome. Andrei Thank you so much for sitting out with me today.
Outro : you've been listening to fintech Fridays brought to you by NCFA and partners. Tune in weekly for the latest fintech Friday podcast by subscribing to this channel. The National crowdfunding and FinTech Association of Canada is a non-profit actively engaged with social and investment fintech sectors around the globe and provide education research industry stewardship services and networking opportunities to thousands of members and subscribers. For more information please visit and see if a Canada dot org. Oh yea.
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