Lynn Johannson, Advisor, Sustainability and ESG
January 4th, 2024
Lynn Johannson, President of E2 Management Corporation and Catalyst for THE Collaboration
In a care[...]
Category Archives: Equity Crowdfunding, Alternative Funding
Navigating SEO for Effective Crowdfunding
April 14, 2025
Image: Pexels/Tobias Dziuba
If you’re running a crowdfunding campaign, visibility is key. Without the right SEO strategy, potential backers may never find your project. Below is a practical, research-backed guide to improving your campaign’s visibility through SEO.
1. Understand Your Audience First
Start by knowing who you’re targeting. This helps shape your keywords, content, and messaging.
- Build a profile of your ideal backer
- Use keyword research tools like Google Trends or Ahrefs
- Read forum discussions and questions from your audience
The more specific your understanding, the more relevant your content becomes.
2. Focus on Search Intent, Not Just Keywords
Group your keywords based on what users are looking to do:
- Informational: “how to launch a crowdfunding campaign”
- Transactional: “support [campaign name]”
- Navigational: “[brand name] Kickstarter page”
Use these keywords naturally in:
- Headings and subheadings
- Meta descriptions
- Blog updates and campaign FAQs
- Image alt text
Write for people first, then optimise for search engines. For more insight into how keyword strategy aligns with intent and structure, consider following this website, which outlines foundational SEO practices that support long-term visibility.
3. Build a High-Converting, SEO-Friendly Landing Page
Don’t treat your landing page as just a pitch. Make it SEO-ready:
- Clear, keyword-rich headline above the fold
- Mobile-friendly layout
- Quick load time (under 3 seconds)
- Simple navigation
- Keyword-optimised FAQs at the bottom
- Add press mentions or testimonials with backlinks
Structure the page for easy scanning and clear action steps.
4. Publish Content Regularly to Stay Visible
Fresh content keeps your campaign relevant in search engines.
Create content like:
- Behind-the-scenes blog posts
- Product development updates
- Stretch goal announcements
- Weekly digest-style posts
Each piece should inform, engage, and bring new traffic to your page.
5. Build Quality Backlinks That Drive Authority
Backlinks are essential. Focus on quality over quantity.
Here’s how to earn them:
- Guest post on relevant blogs
- Answer questions on Reddit and Quora
- Reach out for inclusion in “top campaigns” roundups
- Create shareable visuals or infographics
- Encourage media coverage with a press kit
Always aim for links from reputable, contextually relevant sites.
5.5 Collaborate with Influencers and Niche Communities
Influencers and tight-knit online communities can add credibility and organic visibility to your campaign.
Here’s how to approach it:
- Identify micro-influencers in your niche with an engaged following
- Offer early access, exclusive perks, or co-branded rewards in exchange for exposure
- Join niche Facebook groups, Discord servers, or Slack communities where your target backers hang out
- Create tailored messages or landing pages specifically for these groups
- Monitor conversations and answer questions authentically—don’t just drop links
These grassroots tactics help generate buzz, drive referral traffic, and can lead to earned media or backlinks over time. When done respectfully, these partnerships become a genuine extension of your SEO strategy.
6. Promote Through Social Media to Support SEO
While social shares don’t directly affect rankings, they increase visibility and traffic.
Repurpose your content for:
- Twitter/X threads
- Instagram carousels
- Short-form TikTok videos
- Facebook group discussions
Include links in captions or bios. Aim to drive people to search for and share your campaign.
6.5 Optimise for Local and Niche Search Opportunities
If your campaign has a regional focus or appeals to a specific interest group, local and niche SEO can give you an extra edge.
Here’s how to do it:
- Use location-based keywords (e.g., “eco project in Melbourne” or “art collective NYC crowdfunding”)
- List your campaign on local directories or event sites
- Reach out to community blogs, local news, or forums that match your niche
- Use hashtags that align with niche movements or local causes
- Write blog content that addresses problems or interests specific to your region or audience
Targeting these smaller, high-intent search groups helps you stand out in less competitive spaces—and often converts better than broader traffic. For example, campaigns tied to community-based projects or charities often see higher engagement when they align messaging with specific funding goals relevant to their audience. Addressing local impact and demonstrating transparency in how funds are used can make a huge difference in discoverability and support—especially when SEO is tailored to highlight these values early on.
7. Tighten Up Your Technical SEO
Don’t overlook the back end of your campaign site.
Make sure to:
- Use HTTPS
- Submit an XML sitemap
- Set up Google Search Console
- Optimise image sizes for faster load time
- Use clean, short URLs
- Avoid duplicate content and broken links
- Set canonical URLs if you’re on multiple platforms
A well-structured site improves rankings and user experience.
8. Extend SEO Beyond the Campaign
After your funding window closes, keep the momentum going:
- Redirect your campaign page to your new store or pre-order site
- Turn campaign content into evergreen blog posts
- Continue posting fulfillment updates
- Maintain communication with backers through SEO-optimised updates
This helps you retain visibility and stay relevant after funding.
Final Thoughts
A crowdfunding campaign can’t succeed if people can’t find it. By applying smart, targeted SEO strategies from the start, you give your project the best possible chance to reach backers and exceed funding goals.
See: 10 Innovative Product-Led Growth Strategies
SEO isn’t an afterthought—it’s a core part of your campaign strategy. When done right, it drives attention, trust, and results.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Data Shows Tariffs Are Threatening Early Stage Innovation
Funding | April 10, 2025
Image: Freepik/rawpixel.com
Regulation Crowdfunding Markets Show Tariffs Straining Innovation Economy
Regulation Crowdfunding (RegCF) has proven to be a resilient market for early stage entrepreneurs and investors alike. When uncertainty strikes, it's often traditional venture capital that pulls back, while the community-driven model continues to offer early stage start-ups access to capital allowing them to innovate. However, just in from Sherwood (Woodie) Neiss, NCFA Advisor and Principal at Crowdfund Capital Advisors, data shows that tariffs are starting to strain RegCF markets - from March 10 to April 9, 2025:
- RegCF investment volumes declined by 24% (yoy) to just $57.48 million
- New campaign launches dropped over 40%
- Number of investor checks also declined by 15%
- Average capital raise size dropped to $720,000 (from $1.2 million)
Sherwood Neiss, Principal at Crowdfund Capital Advisors:
“We’re seeing the first real signs of pullback in what has otherwise been a resilient funding ecosystem. The numbers tell a story not of panic, but of pause. Investors and issuers alike are waiting for clarity—on costs, on policy, and on risk.”
Tariffs Introduce New Risks for Early-Stage Companies
In a volatile environment where U.S. tariffs are levied one day, and then paused the next, founders must now face new due diligence questions about supply chains, production costs, and their ability to manage sourcing.
See: Trump’s Tariff Pause Leaves Canada in the Cold
Image: Drop in Issuer Sentiment March 10 April 9, 2025 (Crowdfund Capital Advisors)
These aren't just theoretical risks because many start-ups, particular in hardware devices, consumer goods, and any sector relying on international parts and components are now exposed to volatility and surcharge taxes. Investor confidence is taking a major hit too, and early stage businesses run the risk of stalling or failing before they can scale.
“Tariffs may help some sectors, but they’re also putting early-stage companies under pressure at the exact moment they need capital the most. Many startups don’t yet have the scale to absorb these shocks. And without sufficient investor support, we risk losing not just companies, but jobs and innovation.”
Startups and Innovation Under Pressure
The adverse impact that tariffs have on innovators is especially acute in underserved and rural markets. These regions rely on RegCF since institutional capital remains scare. Retail investors are pulling back their investment participation in RegCF campaigns because of inflationary pressures and wage and job concerns.
See: CCA Report: State of Investment Crowdfunding 2025
Although digital native startups, such as software companies with lower capital requirements and no physical supply chains are more resilient in the current environment, the overall market uncertainty that tariffs have made investors more selective while pushing out campaign timelines.
Without policy intervention or more clarity, the negative implications of tariffs on RegCF markets may be severe, with fewer companies launched, fewer jobs, and reduced momentum for tech and manufacturing innovation across North America.
“This is a moment for policymakers, platforms, and investors to pay attention. We don’t need alarm, we need alignment. Investment Crowdfunding has been a powerful tool for democratizing capital. But it can’t thrive in a vacuum of uncertainty.”
Why It Matters
Public markets react quickly to interest rates or geopolitical shocks but RegCF is slower and more telling, as it signals what's happening on the ground.
See: Trump’s April 2025 Tariffs and What They Mean for Canada
Tariffs are elevating uncertainty risks related to cost structures, and its hurting investor sentiment. When early stage capital pulls back at grass roots levels, it hurts the innovation economy and the real cost is future growth.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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VEGAIN’s Clear Protein Goes National, Opens Investment
Equity Crowdfunding | March 20, 2025
VEGAIN competitive matrix (VEGAIN/Frontfundr campaign)
VEGAIN Expands Nationally with Raw Elements Partnership and Launches Equity Crowdfunding Campaign
On March 19 2025, VEGAIN, an independent Canadian sports nutrition brand, announced an expanded partnership with Raw Elements for nationwide distribution and is inviting investors to be part of its growth through a VEGAIN equity crowdfunding campaign hosted on the licensed platform, Frontfundr. This article is part of a new series at NCFA that spotlights select Canadian companies launching online investment campaigns, in support of Canadian innovation and competitiveness.
Clear Protein Innovation
VEGAIN’s latest breakthrough is Clear Protein, a plant-based protein powder that fully dissolves in water, unlike traditional plant proteins that can be gritty. So the result is a smooth, refreshing drink that feels more like a light beverage than a heavy shake. This patent-pending innovation is set to change the way people think about plant-based sports nutrition, offering fitness and health enthusiasts a cleaner and more effective way to fuel their workouts without sacrificing taste or texture.
John Smith, CEO of VEGAIN:
"We’ve developed a game-changing protein solution that sets us apart in the market. Clear Protein provides the clean, high-quality nutrition that consumers want, in a form that’s convenient and enjoyable."
VEGAIN’s Market Expansion and Investment Round
VEGAIN has secured a national distribution agreement with Raw Elements, one of Canada's leading national health distributors and key player in the wellness and health food sector. The partnership significantly expands VEGAIN's reach, making its products more widely available across Canada.
See: Public Market Challenges and Equity Crowdfunding Capital
"Our collaboration with Raw Elements allows us to connect with more customers who seek clean, high-quality nutrition. This is an exciting time as we continue to scale and innovate."
To fuel its next stage of growth, VEGAIN has launched an equity crowdfunding campaign on FrontFundr and is inviting its community of supporters, customers, and investors to share in its success while helping accelerate its mission of making high quality plant-based protein more accessible. The capital raised will support expanded production capacity, increased marketing efforts, and the development of new plant-based products to meet the rising demand for sustainable nutrition.
Be Part of the Future
With a coast to coast distribution deal secured, and innovation driving its growth, VEGAIN is scaling up to reach more customers across Canada. Learn more at VEGAIN's campaign page here.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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The Crisis Canada and Fintech Can’t Afford to Waste
Innovation | March 5, 2025
Image: Freepik
Canada’s Fintech Paralysis is A Crisis of Political Will and Competition
The impetus for this article is a recent interview by the Toronto Star with EQ Bank's CEO Andrew Moor. While everyone is busy dealing with the impact and new realities of North American's tariff and trade war, the primary messages in interviews like these cannot be lost, especially during times of economic crisis where Canada needs to be resilient and more competitive.
So what's the problem? Well to restate what's been stated hundreds, if not thousands, of times before, Canada’s financial system always seems to move slower than others, not because Canadians aren't innovative, but because there’s no political will to support real competition.
See: UK Banking Competition Remedies, Lessons for Fintech Growth
After being involved with fintech for over a decade, the above message always seems to reappear, either from a new fintech or investor group or as a result of another crisis or need. The harsh reality is that NCFA and fintech leaders across the country have consistently been pushing for clear, modern innovations and rules that encourage growth and competition in Canada's financial services sector but there are always delays, weak reforms, and policies that protect the big banks at the expense of progress and innovation. Open banking and payments modernization are examples of the day of the real problem. Canada drags its feet on implementing fintech innovations that would benefit consumers and businesses alike. The result is fewer opportunities, slower economic growth, and a financial system that remains behind its peers.
Canada Acts When It Wants to But Delays On Fintech
The argument that Canada is just slow to act on policy decisions isn’t entirely true. When the U.S. proposed and then implemented economically punishing tariffs on most Canadian imports into America, the Canadian government at all levels acted swiftly, implementing its own retaliatory countermeasures in a matter of weeks. Another example is when the Covid-19 pandemic hit, the government launched support programs at an unprecedented pace (even relative to most of its peers).
See: Accelerating Financial Innovation and Access in Canada
So why does fintech reform keep getting delayed? We can only surmise after so many years that the slow pace of fintech reform is about whose interests are being protected, not about government inefficiency (which is also often cited).
Andrew Moor, CEO EQ Bank:
"Prudence in banking is always good, but since 2007 we’ve only cemented the position of the largest banks further. We’ve been talking about open banking in Canada for six or seven years and we seem to be no closer to launching it."
Moor's quote stresses that while stability is important, Canada has gone too far in protecting incumbents instead of encouraging competition. The Big Five banks control over 90% of the market, which leaves consumers with little reason or ability to switch. Other countries have moved forward with regulatory changes but Canada remains paralyzed in research or consultation mode.
Three Examples Showing the Cost of Hesitation
1. Open Banking File
Open banking has been discussed in Canada for over six years and the implementation date keeps getting pushed out longer. At the time of publishing, the federal government announced that open banking will be implemented in 2026, yet there's still no commitment to a firm implementation date.
To be clear, many peer countries like the UK and Australia have adopted open banking frameworks years ago (and are moving towards open finance), allowing consumers to share their financial data with fintech companies. The result is lower fees, better banking products (choice) and real competition.
Andrew Moor CEO EQ Bank:
"We built a railway across the country in four years, and this is just a collection of computer codes and regulations, yet I’m still making the same speeches about open banking that I delivered in 2018. It’s ridiculous, and it’s embarrassing."
Moor’s frustration highlights that Canada’s delay is not due to complexity but the government's failure to prioritize fintech reform. The Canadian government should not wait for customers to demand open banking because they don’t know what they’re missing. That’s part of the problem.
See: BoE Report: Open Banking Boosts Productivity, Competition
- Canadians rarely switch banks because they believe all banks offer the same thing
- All banks offer the same thing because real competition isn’t encouraged
- Real competition doesn’t exist because Canada has yet to implement open banking
This chicken-and-egg problem has locked Canadians into a system where they pay some of the highest banking fees in the world. And who benefits from these delays? The same major banks that dominate Ottawa’s lobbying circles.
2. Payments Modernization - Who Gains from Slow Progress?
It’s not just open banking. Canada’s payments infrastructure has been slow to modernize, leaving businesses and consumers dealing with high costs, delays, and inefficiencies. Even as regulators move forward with aspects of payments modernization, the slow pace of adoption means Canada still lags behind global peers who have been using real-time payment systems for years.
Andrew Moor CEO EQ Bank:
"It’s easier for us to send an EFT to a bank account in India using one of our fintech partners than it is to move money between provinces. Why is that?"
Canada’s Retail Payments Modernization initiative has started allowing companies to sign up for access, but real-time payments which are the foundation of a truly modern financial system are still not fully implemented. The Real-Time Rail (RTR) system was originally scheduled to launch in 2019 but faced multiple delays with Payments Canada most recently announcing that the system's launch would not occur before 2026, with technical builds and testing phases extending through 2025 and into 2026.
Michael Katchen, CEO of Wealthsimple:
"If Canada is serious about innovation, it needs to stop protecting the status quo and start enabling real competition."
Until the government takes control of the agenda and ensures full implementation of real-time payments, innovation in digital transactions and financial infrastructure remains stuck in molasses.
3. Equity Crowdfunding: A Lesson in the Cost of Regulatory Patchwork
Equity crowdfunding had the potential to revolutionize early-stage investing in Canada, allowing startups to raise money from angel and retail investors instead of relying solely on banks or venture capital. But instead of introducing a single national framework, Canada created a fragmented framework with 3 sets of different rules depending on the province, making compliance costly and impractical. By the time regulators finally harmonized the rules, the damage had been done. The industry never had a real chance to succeed at the same level as its peer countries.
See: The Transformative Impact of Instant Payments on Financial Crime Mitigation
This problem (i.e., lack of national strategy, coordination) also appears as Canada looks for solutions to the U.S. imposed tariffs by seeking to increase trade among provinces but hits roadblocks of unnecessary costs and inefficiencies across multiple industries from finance to agriculture to energy (see: Canada's interprovincial trade barriers).
Andrew Moor CEO EQ Bank:
"Hooking up a bit of innovation would be a good thing, and it wouldn’t endanger the nation. There are so many safeguards in our banking system already."
Moor's quote reflects that competition and innovation won’t destroy Canada’s banking system but rather it will strengthen it. This conservative issue seems to go beyond fintech and is a Canadian problem.
Don’t Waste This Crisis
Canada’s economy is under pressure and the tariff and trade war crisis should be used to help Canada push forward on innovation and fintech reforms. Policymakers need to stop consulting and start acting. The financial system should encourage real competition and consumer choice to make markets more resilient, not protect incumbents. Fintech entrepreneurs and investors need transparent progress and cost effective regulations, not shifting policies or a slow no.
Canada needs clear deadlines for open banking, real-time payments, and regulatory harmonization now, not in another three years. If the federal and provincial governments can’t or won’t act, then the private sector must lead. If Canada’s fintech community forms a collaborative working group to build the roadmap, consult where necessary, and take action, progress can happen without waiting for political will to catch up. If the government won’t lead, the private sector must step up or risk wasting yet another economic moment.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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CCA Report: State of Investment Crowdfunding 2025
Report | Feb 20, 2025
Investment Crowdfunding in 2025 - Trends, Insights, and Market Analysis
Every year, Crowdfund Capital Advisors led by Sherwood Neiss, publish their annual report based on investment crowdfunding data captured and analyzed. Their report represents one of the most comprehensive views of crowdfunding markets in the U.S. and includes deal activity, trends, insights and analysis. This article shares a few highlights. Download the free 209 page PDF report for a full review of the 2025 State of Investment Crowdfunding.
See: State of UK Equity Crowdfunding Entering 2025
Investment or Equity crowdfunding continues to demonstrate that it's a powerful capital raising tool for startups and scale-ups, helping businesses access capital and driving innovation across the country. Over the past decade, it has enabled thousands of companies to raise capital outside traditional financing channels, offering companies choice.
Investment Crowdfunding's Impact Since 2016
As of the end of 2024, investment crowdfunding platforms collectively raised over $2.8 billion since inception, funding 7,894 issuers across 2,234 cities. This movement is not just about raising capital—it has created 437,000+ jobs and injected $9.5 billion annually into local economies. Since the launch of equity crowdfunding in 2016, the numbers clearly demonstrate impact and growth, with more upside to come:
- Issuers: 7,894
- Offerings: 9,376
- Cities across the United States: 2,234
- Funded capital: $2.8 billion+
- Investors: 2.1 million+
- Jobs supported: 437,000+
- Economic Stimulus: $27.1 billion injected into the economy
- Enterprise value: just under $100 billion of potential liquidity.
2024 Changing Investment Landscape
The industry has seen rapid growth, maintaining a compounded annual growth rate (CAGR) of 32.5%. It took five years to reach the first billion dollars in investments but the second billion was raised in just 23 months.
See: Public Market Challenges and Equity Crowdfunding Capital
- Total investment raised was $545.6 million, setting a new record (surpassing the previous high in 2021)
- Average amount raised per campaign was $616,000. A 29.4% increase from 2023, showing that companies are securing more funding per round
- Campaign success rates have declined from 72.7% in 2023 to 63.7% in 2024. This signals increased investor scrutiny, with funding shifting toward companies that demonstrate strong revenue potential.
- More investors are writing bigger checks with average check sizes increasing in 2024, showing a stronger interest in post-revenue businesses that have a proven track record.
- Preference for revenue-generating businesses was 64% of successful campaigns in 2024 were for companies that already had revenue, demonstrating that investors favour more established businesses over early-stage startups
Top Platforms in 2024. Who’s Leading the Market?
Investment crowdfunding markets are still competitive but a few platforms continue to lead in total capital raised (see ranking in table below)
| Rank | Platform | Offerings | Capital Raised | Investors |
|---|---|---|---|---|
| 1 | Wefunder | 276 | $268.5M | 106.4K |
| 2 | StartEngine | 169 | $83.8M | 50.8K |
| 3 | Dealmaker | 56 | $43.2M | 30.2K |
| 4 | Republic | 50 | $25.0M | 21.0K |
| 5 | Honeycomb | 138 | $9.5M | 8.6K |
Three Key Trends
1. Investor Behaviour and Market Shifts
Recently, more capital is flowing into companies with proven revenue models. In 2024, 63% of successfully funded companies were post-revenue. This is a departure from the earlier years when riskier, pre-revenue startups dominated investment crowdfunding markets.
See: How Fintechs Are Unlocking Value in Private Markets 2024
Investors are becoming more selective, resulting in larger check sizes but fewer deals being funded. This trend reflects a maturing market where investor confidence hinges on financial performance and strategic growth opportunities.
2. The Rise of AI and Fintech in Crowdfunding
Technology startups in artificial intelligence, machine learning, and fintech are attracting the highest levels of investor interest. AI firms raised $312 million in 2024 alone with fintech companies following closely behind. This aligns with broader market trends where digital transformation and automation are leading investor priorities. Also, crowdfunding platforms themselves are integrating AI tools to improve decision-making and potentially increase transparency while reducing risk.
3. Policy and Regulatory Changes
Regulation remains a hot topic as policymakers consider raising the Regulation Crowdfunding (RegCF) cap from $5M to $20M. This change could unlock larger capital raises, making equity crowdfunding a more viable option for high-growth companies. Further, discussions around tokenized securities and blockchain integration could introduce new levels of liquidity and investor participation which would further bridge the gap between private and public markets.
Key Takeaways
- Investment crowdfunding is growing fast with more than $2.8 billion raised and 7,894 issuers funded, making it a major force in startup financing.
- Investors are contributing larger amounts but being more selective, focusing on businesses that already generate revenue.
- AI and fintech startups attracted the most funding, with AI companies raising $312 million in 2024.
- Regulatory changes could expand the market, such as increasing the RegCF cap from $5M to $20M and expanding the use of tokenized securities.
- Leading platforms continue to dominate, with Wefunder, StartEngine, and Republic holding strong positions, while Dealmaker is growing in specialized markets.
The Road Ahead
Investment crowdfunding has proven its ability to democratize access to capital, stimulate job creation, and fuel economic growth. With institutional investors showing increased interest and platforms refining their strategies, the next decade will likely see even greater adoption and innovation in the space.
See: Revolut’s Crowdfunding Success from Start-up to $45 Billion
2025 is expected to bring further growth, with the number of deals projected to rise to 1,600-1,700 offerings. Artificial intelligence investment tools and tokenized securities could provide more liquidity for investors.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Holt Xchange Launches Fund I on FrontFundr
Holt Xchange | Feb 18, 2025
Image: Holt Xchange AGM 2022, Jan Arp at the podium
Holt Xchange Launches Fundraising Round on FrontFundr
Holt Xchange, a venture capital fund focused on fintech innovation, has now opened its inaugural Fund I to accredited investors (only) on FrontFundr. The fund has already raised $7,464,552 or 75% of its $10M goal. There are 90 days left to invest.
Holt Xchange is backed by over a hundred years of financial expertise through five generations of Canadians. Holt Xchange builds on the financial legacy of Sir Herbert Holt, a business leader who controlled assets 10x larger than the money in circulation in Canada. As president of RBC from 1908 to 1934, he grew the bank’s assets 15x. He also played a key role in pioneering Quebec’s energy sector, founding what became Hydro-Quebec.
Holt Xchange Investment Highlights
1. Holt Xchange is Canada's most active global fintech seed fund with 30 investments across 10 countries, including a strong focus on Canadian
2. Elite global network with 86 strategic investors (50% professional investors, 25% entrepreneurs with $100M+ exits, 25% senior executives) and 600+ fintech advisors have facilitated $250M in raised capital for portfolio companies.
3. Proven performance with portfolio companies having increased revenues 5x since initial investment. Noteworthy successes include:
- OWL.CO - Grew from a $10M valuation to $250M (5.75x unrealized multiple)
- Manzil - Shariah-compliant investment solutions managing $100M in assets (4x unrealized multiple)
- Naoris - A leader in decentralized cybersecurity (tracking a 10.5x unrealized multiple)
See: CIX 2025 Fintech and AI Startup Award Winners
Why invest now? Holt Xchange is strategically positioned to maximize returns by doubling down on high-performing portfolio companies through options, warrants, and special pricing. The fund is targeting a 2X-3X return (20% IRR potential) within its remaining <5-year lifespan.
The Fintech Investment Opportunity
The fintech industry is ready for significant growth with revenues projected to increase from $245 billion in 2023 to $1.5 trillion by 2030 (Global Fintech 2023 report, BCG). Currently, as fintech companies are experiencing lower valuations, it's potentially an attractive time to invest. Holt Xchange is making venture capital more accessible with a pre-built, diversified portfolio, lower minimums ($20,000 USD) and shorter lock-up periods. Available via FrontFundr and Fundserv, registered dealer-brokers.
How to Invest
Only accredited investors can participate in this opportunity before the 90 day window closes. For more details, visit the FrontFundr campaign page.
Important Disclosures and Disclaimer
This article is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities. Investments in venture capital funds involve significant risk, including potential loss of capital. Past performance does not guarantee future results. This opportunity is available to accredited investors only and may be subject to jurisdictional restrictions. Please consult with a licensed financial advisor before making any investment decisions.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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State of UK Equity Crowdfunding Entering 2025
Report | Jan 30, 2025
Image: State of UK Equity Crowdfunding (Beauhurst)
UK Equity Crowdfunding Remains Vital for Startups Despite Recent Decline
According to the latest Beauhurst post on "State of Equity Crowdfunding in the UK", £324 million was raised in 2024, tracking a notable decline from its peak of £773 million in 2021. The total number of crowdfunding rounds also dropped to 297 last year, the lowest on record since 2014. Despite these challenges, investment crowdfunding is still an essential funding source for startups, and new innovations are arriving to adapt to this reality and change investor behaviours.
See: Top 25 Crowdfunding Podcasts
Capital Raised Over the Last 10 Years
It's been over a decade since the crowdfunding sector hit markets to provide both companies and investors with access and opportunity to invest in private companies via regulated platforms like Crowdcube and Seedrs. The chart below shows the last decade in equity crowdfunding investment volumes:
- 2014-2018 - the number of rounds and total capital grew year over year reaching over £500 million annually by 2018.
- 2019-2021 - capital volume in 2021 with a record £773 million raised across 569 rounds.
- 2022-2024 - then the trend declined with a total of £324 million in capital being raised in 2024, likely as a result of regulatory tightening, and impact of brexit and covid
Why the decline?
Arguably, several factors have contributed to the downturn in UK equity crowdfunding, such as:
- Economic Uncertainty - Brexit has made investors more cautious. The uncertainty around trade, market regulations, and currency fluctuations has adversely affected the willingness of individuals to invest in riskier early stage ventures.
- Stricter Regulations - In 2018, the FCA proposed tighter rules for lending based crowdfunding platforms, requiring more investor protections, risk disclosures, and due diligence. These rules became effective in December 2019. While the new peer to peer lending rules were designed to protect investors, it also made it more difficult for businesses to attract funding,
Comparing UK ECF with VC
- Median funding round size in 2024 was £500k for equity crowdfunding vs £1.72 million for venture capital
- ECF investors include retail and angels vs institutional investors and high net work individuals for VC
- Equity crowdfunding is being being used by seed and early stage companies vs growth/scale-ups using VC (although this may change longer term)
- Many companies are not eligible or far enough along for VC backing. Equity crowdfunding is still a critical source of funding for early stage.
New Innovations and Incentives in UK Crowdfunding
New incentives and innovations are emerging to help rejuvenate the sector.
See: Public Market Challenges and Equity Crowdfunding Capital
1. Regulatory Adjustments for Easier Fundraising
The Financial Conduct Authority (FCA) approved changes last year after consulting on the new Public Offers and Admissions to Trading Regulations regime (POATRs) aimed at making it easier for companies to raise funds to be implemented by H1 2025. One key change is increasing the threshold for issuing prospectuses in secondary fundraisings from 20% to 75% of a company’s issued share capital. Before, if a company wanted to issue new shares and raise funds from investors, they had to provide a detailed legal prospectus if they were selling more than 20% of their existing shares. Now, that threshold has been raised to 75% so fewer companies will need to go through the costly and time consuming process. This change will help growing businesses to attract more investment more efficiently, helping them scale. Also see new regime for public offer platforms.
2. Growth of Secondary Markets
Investors are increasingly gaining access to more liquidity and deals on secondary markets. Platforms such as Crowdcube and Republic Europe now facilitate secondary sales, which allows early investors to sell (some of) their equity before a company reaches an IPO or acquisition. This change is aimed at addressing the lack of liquidity, one of the biggest challenges in equity crowdfunding markets.
3. Crowdfunding as a Strategic Scale-up Expansion Tool
Some types of established companies use equity crowdfunding for not just capital but also as a way to engage their customers. For example, Gocycle used equity crowdfunding to introduce its new range of e-bikes to secure investment and strengthen brand loyalty at the same time.
UK Equity Crowdfunding Example Raises in 2024
1. Sunswap raised £17.3 million (Developing zero emission transport refrigeration systems)
2. Plum raised £2.7 million then raised £16 million series B shortly after (Fintech platform helping users automate saving and investments)
See: Revolut’s Crowdfunding Success from Start-up to $45 Billion
3. MishiPay raised £3.3 million (Retail payment solution, scan and pay via mobile devices)
4. WatchHouse raised £7.17 million (High-end coffee chain expanding across London)
What Lies Ahead for UK Crowdfunding?
The UK equity crowdfunding sector is in a period of transition. Even though capital and deal volumes have declined in recent years, new regulatory changes and evolving incentives offer potential for renewed growth. The FCA’s changes to fundraising rules, the rise of secondary markets, and the strategic use of crowdfunding by more established companies could reinvigorate investor interest.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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