Entrepreneur | Catherine Clifford | Sep 24, 2015

In the three years since launching its first product on Kickstarter, smartwatch maker Pebble has raised more than $30 million from almost 150,000 backers. Currently, it holds both the first and third place records for campaigns that have raised the most money on the crowdfunding platform.

There is no question that Pebble has been a blockbuster crowdfunding success. And yet, it has also outgrown its crowdfunding shoes.

Pebble announced this week that it is releasing the third iteration of its smartwatch. This time, the Palo Alto, Calif.-based company is accepting pre-orders on its own website, Pebble.com, and on the ecommerce sites for Best Buy, Target, and Amazon. Previously, pre-orders have gone through the company’s Kickstarter campaigns.

Related:  Pebble’s new smartwatch hits $20M in Kickstarter preorders

“We love our Kickstarter community, and want to continue to expand even broader,” says Kathryn Jacks, spokeswoman for Pebble. “Kickstarter was a tremendous platform to help us reach back to our roots for the Pebble Time launch earlier this year, but for Pebble Time Round we wanted to launch ourselves, in conjunction with our retail partners, to help us expand our reach and bring new Pebblers into the community.”

Pebble’s first Kickstarter campaign, which launched in 2012, raised $10.3 million from nearly 69,000 backers. Its second, which launched in February, raised $20.3 million from more than 78,000 backers.

Continue to the full article --> here

The National Crowdfunding Association of Canada (NCFA Canada) is a cross-Canada non-profit actively engaged with both social and investment crowdfunding stakeholders across the country.  NCFA Canada provides education, research, leadership, support and networking opportunities to over 1100+ members and works closely with industry, government, academia, community and eco-system partners and affiliates to create a strong and vibrant crowdfunding industry in Canada.  Learn more About Us or visit ncfacanada.org.