One of the world's largest cryptocurrency exchanges, Coinbase, is beta testing a new subscription-based service that would offer its members perks, such as fee-free trading. It stands to impact not only the cryptoeconomy, but people--and businesses--worldwide. However, the strategic genius of the steadfast startup turned $100 billion dollar company, isn't isolated to its success in radically--and repeatedly--tearing down walls. It's how it does so, using one simple strategy that's so mundane the world's most innovative tend to be blind to it.

Following the news of its new subscription-based service, speculation surrounds Coinbase One, with some arguing that its purpose is to simply better compete with Robinhood, which already offers a subscription service, Robinhood Gold. However, there is a major difference between the two subscription services.

Coinbase One, in its current beta form, offers an account protection feature in addition to the elimination of trading fees (though spread fees still apply) in lieu of subscription fees. With Coinbase One, members could be reimbursed up to $1 million in the case of hacked accounts and stolen funds.

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