Lynn Johannson, Advisor, Sustainability and ESG
January 4th, 2024
Financing | April 11, 2025
Image: Freepik
On January 29, 2025, Calgary and Toronto-based fintech firm OneVest announced the close of a $20 million Series B round, led by Salesforce Ventures and joined by Allianz Life Ventures, TIAA Ventures, and returning backers like OMERS Ventures, Deloitte Ventures, Fin Capital, Luge Capital, and Pivot Investment Partners.
OneVest estimates that $84 trillion of wealth will be passed down from Baby Boomers to Gen X and Millennials over the coming decades, creating a massive opportunity and challenge for financial institutions. OneVest's platform is positioned to offer financial institutions, such as banks, insurers, asset managers and RIAs, a module tech platform to build or upgrade their wealth management services. Companies ca upgrade outdated infrastructure by plugging in only the components they need, reducing time and cost to market.
Amar Ahluwalia, CEO of OneVest:
“We are tackling massive challenges in an industry that’s been traditionally slow to adopt new technologies. Having such esteemed investors solidifies our position to reimagine wealth management technology for enterprises across the U.S. and Canada. With this new funding, we are poised to achieve our goal of becoming the leading wealth management platform in North America.”
The OneVest platform offers financial institutions end-to-end wealth offerings or customized tools to match their requirements. Advisors can manage portfolios more efficiently with a hybrid experience that blends automated insights with human guidance. OneVest is investing in AI-powered decisions making tools and building out it's capabilities in alternative investments, helping firms better service their clients who are looking to diversify beyond traditional assets.
OneVest continues to strengthen its strategic partnerships with major players like BlackRock, Vanguard, and Salesforce Financial Services Cloud, helping expand its reach across the financial services sector. Since many clients use Saleforce, OneVest plans to further streamline the advisor-client experience across systems.
With this funding, OneVest will focus on scaling operations, growing its team, and continuing product development. Its mission has been clear from the start. To become the leading infrastructure provider for wealth management in North America by providing financial institutions modern tools so they can keep up with the changing needs of their clients.
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